New Blendtec Blender Jar Makes Smoothies in Seconds

CHICAGO, March 13, 2014 /PRNewswire/ -- High-speed blender manufacturer Blendtec today announced a dramatic improvement to its patented five-sided WildSide™ blending jar that produces a fully blended smoothie from frozen fruit and ice in as little as 14 seconds—faster than any other solution.  Effective immediately, the new WildSide+ jar will be included in all new Blendtec residential and commercial blenders at no additional charge. A Vitamix-compatible jar, the WildSide+ Rebel, is also available for purchase for Vitamix blenders and provides a safe replacement for the 170,000 Vitamix jars recalled recently due to blades breaking during use.

Speedier Smoothies & More

The blending efficiency of the new WildSide+ jar is the result of a new design developed by Blendtec's in-house physicists, mechanical engineers and manufacturing engineers to produce the smoothest blend in the shortest time for both home and commercial chefs. Two debossed vertical ridges added to the jar interior allow ingredients to hit two additional surfaces, accelerating the blending process. This design has increased blending efficiency for frozen ingredients by up to 25%.  

Vitamix Replacement Jar

The WildSide+ Rebel jar provides the same features as the WildSide+ for Vitamix owners and additionally protects users from three safety hazards commonly associated with Vitamix blenders: breaking blades, breaking drive sockets and plastic tampers.  Blendtec blades are up to 80% thicker and 10 times stronger than competitors' blades; blunt rather than sharp for safe use and cleaning; and made of cold-forged stainless steel so they don't break when blending hard foods. The strength of the blade is shown in the company's 'Will It Blend?' videos, where Blendtec blenders safely pulverize everything from smartphones to golf balls. The Rebel jar also comes with a hardened metal drive socket and conversion coupler to replace the breakable plastic drive socket on Vitamix machines.  Vitamix owners can order the Rebel jar for $129 at 1-800-253-6383 or www.blendtec.com.

Plunger-Free, Easy-Clean, BPA-Free

Like the original WildSide jar, the WildSide+ and Rebel are BPA-free; require no tamper because of a patented design that circulates ingredients efficiently to prevent blending bottlenecks; and are safe and easy to clean, with no crevices to trap food or sharp blades that can cut fingers. Both are ideal for making frozen desserts, grinding grains and preparing large recipes.  Blendtec also offers a FourSide™ jar for smaller recipes and a Twister™ jar for thick recipes like nut butters, hummus, baby food, shakes, dips and dressings.

'Feed Your Passion' at IHA

Blendtec will be exhibiting the new WildSide+ and WildSide+ Rebel jars in Booth #L12731 in the Wired + Well Expo at the International Home + Housewares Show opening Saturday at McCormick Place in Chicago. Visit the booth to view demos and recipes from Blendtec founder and chief engineer Tom Dickson; raw food chef and spa director Nina Curtis; Neiman-Marcus Atlanta Executive Chef Idris Muhammad; Blender Babes CEO Tarashaun Hausner; Sweat 4 Sweets bloggers and elite triathletes Ashley Paulson and Kristi Stocking; and DNA Cycling-K4 Racing Team racers Amy Thornquist and Mikayla Lyman.

About Blendtec

Blendtec designs and manufactures the world's safest and most powerful high-speed commercial and residential blenders.  All Blendtec blenders are designed and assembled in the USA at the company's Orem, Utah facility. For more information, visit www.blendtec.com.

SOURCE Blendtec

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