New Billboard Aims to "Catch" Bass Pro Shops

FLOWER MOUND, Texas, April 3, 2012 /PRNewswire/ -- Ivie & Associates, a full service marketing solutions company, launched a billboard lead generation campaign in Springfield, Missouri in hopes of attracting the attention of Bass Pro Shops, a large specialty retailer based in Springfield.

"We have great respect for Bass Pro Shops and the customer base they have generated in the forty years since its founding," says Brandon Ivie, President. "Our expertise in retail marketing with emphasis on quality and cost savings for our clients makes us unique from other groups. We think we would fit well with Bass Pro Shops. After researching the company, we know that we can offer them exceptional high quality marketing services at the lowest costs."

The billboard calls out to the CEO of Bass Pro Shops and other executives and invites them to view a microsite, whyivie.com, specifically designed for this campaign. The site highlights Ivie's benefits and services and lists an Ivie contact for business development.   

The billboard, which went up on Monday, March 26th, is located on East Kearney St., less than a half mile west of US-65 in Springfield near the Bass Pro Shops corporate headquarters.     

Founded in 1993, Ivie & Associates, Inc. is headquartered in Flower Mound, Texas, and employs approximately 400 professionals throughout its U.S. and China offices.  Ivie provides a full array of marketing solutions including production services, sourcing, procurement, staff enhancement, installation services, media services, public relations, digital and interactive marketing, and general project management for Sam's Club, Sally Beauty Supply, Albertsons, BI-LO, Pamida, A&P, Hipermart, Watson's, Leslie's Pool Supplies, B&K, Raley's, Martin's, Niemann Foods and many other top organizations throughout the world.

Press Release contact: Jodi Marsh 317.450.9025 [email protected]   

SOURCE Ivie & Associates, Inc.