New Avenues to Market - Research Report on Isis Pharmaceuticals, Inc., Avon Products, Inc., Elizabeth Arden, Inc., Boyd Gaming Corporation and Ameristar Casinos, Inc.

NEW YORK, February 20, 2013 /PRNewswire/ --

Today, National Traders Association announced new research reports highlighting Isis Pharmaceuticals, Inc. (NASDAQ:ISIS), Avon Products, Inc. (NSE: AVP), Elizabeth Arden, Inc. (NASDAQ: RDEN), Boyd Gaming Corporation (NYSE: BYD) and Ameristar Casinos, Inc. (NASDAQ: ASCA). Today's readers may access these reports free of charge - including full price targets, industry analysis and analyst ratings - via the links below.

Isis Pharmaceuticals, Inc. Research Report

Isis is the co-developer of Juxtapid's only competitor Kynamro, which costs less at $176,000 a year. The pill was co-developed by pharmaceutical giant Sanofi, and will be marketing it as soon as possible.

However, the pill wasn't well received by both the FDA and the European Medicines Agency, though it was approved at a 9-6 vote. The EU agency cited cancer risks from the drug. Nevertheless, the drug is expected to sell as much as $400 million, with Isis getting 30 to 50 percent of the profits, depending on the total sales of the drug. Tests conducted by the FDA showed that Juxtapid had lowered bad cholesterol by about half during 26 weeks of study in patients who tolerated the drug, while Kynamro reduced bad cholesterol levels by an average of 25% during the first 26 weeks of treatment. The Full Research Report on Isis Pharmaceuticals, Inc. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.nationaltradersassociation.org/r/entire_report/555f_ISIS]

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Avon Products, Inc. Research Report

Avon faces several problems as of the moment: they have debt management concerns, their margins are thin, and trends are not working to favor the company's business model.  To turn things around, Avon's new CEO, Sherilyn McCoy, laid out several strategies that are expected to ensure the company's future success. The plan includes reducing its overhead while simultaneously gaining better hold in the markets where it does well, like Asia and Latin America. These plans did not come at a humble price. To implement its strategies, the company had to reduce its dividend by 74 percent. It also plans to lay off 1500 employees in order to meet its plan to save $400 million a year by the end of 2015. Lastly, it will exit the South Korea and Vietnam markets, where it is not particularly growing. But despite these difficult steps, the company is confident that these will help it grow in the long term, making these sacrifices worth their price. The Full Research Report on Avon Products, Inc. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.nationaltradersassociation.org/r/entire_report/6956_AVP]

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Elizabeth Arden, Inc. Research Report

Meanwhile, Elizabeth Arden grew earnings per share 11% to $1.58, but that was short of estimates at $1.63. Despite the disappointment of investors, the company is confident that it can have a positive momentum by transitioning toward a higher-end brand image. The company is also using the influence of pop starts to its advantage. In North America, sales increased 8.4 percent after adding trendy fragrances to its portfolio like Justin Bieber's Girlfriend, Pink Friday Nicki Minaj and Taylor Swift Wonderstruck Enchanted. By grabbing the opportunities being presented by these partnerships and by rebranding their products, the company has solid plans for future growth. The Full Research Report on Elizabeth Arden, Inc. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.nationaltradersassociation.org/r/entire_report/748a_RDEN]

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Boyd Gaming Corporation Research Report

Boyd Gaming generated $117.5 million cash last year. However, cash outflows like major capital expenditures took a toll on their earnings. The company also cites the unpredictability of their revenues, causing them to lay off an uncertain number of employees in various parts of the country including Las Vegas. But things are far from bleak for the company. They recently finished the renovating the Kansas Star Casino, a key element of their recently concluded $1.45 billion acquisition of Peninsula Gaming LLC. The casino will provide the company a platform to access the Kansas market. Besides giving the company more diversity, another reason to conclude that the acquisition will be highly profitable is the property's recent performance. It generated a total of $173.4 million in gambling revenue from late December 2011 to November 2012, and Boyd Gaming CEO Smith expects it to provide even more revenue for the company in the future. The Full Research Report on Boyd Gaming Corporation - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.nationaltradersassociation.org/r/entire_report/8ca5_BYD]

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Ameristar Casinos, Inc. Research Report

Ameristar Casinos. Pinnacle had agreed to acquire Ameristar for $869 million in cash or $26.50 per share. However, some investors feel that the transaction may undervalue the company, mainly due to the fact that Ameristar will soon open its 500 million Lake Charles, LA project in 2014. Furthermore, analysts set a high target price for Ameristar, some even going as high as $33.00 per share.

Ameristar plans to release its fourth quarter 2012 financial results on the week of February 4, 2013. This is going to give us further insight as to how fair its recent deal is. But Ameristar's board is optimistic about agreeing to Pinnacle's terms, saying that the increased scale and diversification of the company will expand opportunities and provide enhancements for guests. Now is not the time for traditional casino and gaming companies like Boyd Gaming and Ameristar to relax because of impending competition from internet gambling. Nevada will lead the way as online poker gets underway there in 2013, and the comprehensive regulatory scheme developed there can serve as a model for other states considering the legalization of online gambling. The Full Research Report on Ameristar Casinos, Inc. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.nationaltradersassociation.org/r/entire_report/f2d2_ASCA]

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SOURCE National Traders Association