New Automated Baby Formula Maker And App Manages Infant Milk Consumption

SANTA MONICA, Calif., Feb. 19, 2015 /PRNewswire/ -- Exhausted parents who use powdered formula to feed their infants now have assistance with the Milk Nanny, the first fully-automatic appliance to make fresh, warm baby formula in just 15 seconds. Milk Nanny is this week's featured food world innovator in The Lempert Report Innovation Series.

Sponsored by Tetra Pak® in the U.S., the weekly videos are found online at The Lempert Report's YouTube Channel and on Tetra Pak's U.S. consumer website BeCartonSmart.com.

"As any new parent can tell you, the constant feeding and lack of sleep means an innovative tool like this would be a welcome relief," says Phil Lempert, CEO and editor of The Lempert Report.  "But what's also interesting is the company is crowdsourcing to raise the $100,000 they need to begin mass production. The results will clearly provide feedback and determine if the world is interested."

Created by startup Wicoz, Inc., Milk Nanny is easy to use. Just fill the water tank and add the formula powder. Then scan the barcode on the formula using a smartphone so Milk Nanny can determine the right amount and temperature of water to use. The calculation is based on the formula's specification and the child's age, feeding patterns and more. The machine's software operates in the cloud, consulting a database that includes nearly 95 percent of all baby formulas sold around the world.

About The Lempert Report
The Lempert Report is an up-to-the minute empowering video trend report uploaded every Monday, Tuesday, Thursday and Friday. TLR is the leading resource for supermarket trends and where they intersect with the consumer; offering both the retail and CPG communities' unique insights to capitalize on those opportunities. www.TheLempertReport.com

About Tetra Pak
Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With more than 23,000 employees based in over 80 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, "PROTECTS WHAT'S GOOD™," reflects our vision to make food safe and available everywhere. www.tetrapakusa.com.

SOURCE The Lempert Report

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