New Apple-Based Botanical Stem Cell Serum From Theraplex is First in New Line of Aesthetics -- Theraesthetics™

MEMPHIS, Tenn., May 25, 2011 /PRNewswire/ -- The Theraplex Company, a Memphis-based skin care company, unveiled the new Theraesthetics™ Botanical Stem Cell Serum as its first product in a new line of aesthetic skin care products. The new aesthetic line complements their existing chemical peel products and moisturizers.

"Our new Theraesthetics line unlocks chemicals found in nature which have positive effects on skin health and how it looks and feels," said Rachel Plant, director of sales and marketing for Theraplex.

"For example, this revolutionary anti-aging serum is based on advanced botanical cell culture technology," explained Plant. "It uses a unique brand of apples, the Uttwiler Spatlauber, native to Switzerland, which were popular in the 18th century because they could be stored for months without spoiling. Scientists discovered these apples were rich in phytonutrients, proteins, antioxidants and long-living botanical stem cells which preserved the apples' shelf life and appearance. We're harnessing these natural, anti-aging properties in this unique serum."

While no product can stop the aging process, in-Vitro studies demonstrate how the apple stem cells in Theraesthetics Botanical Stem Cell Serum can renew and rejuvenate skin's natural stem cells and delay the depletion of essential cells. This helps to preserve the skin's youthful look and vitality, and protects against oxidative stress which can contribute to premature aging.

"With the natural aging process and environmental stress, the quantity of epidermal stem cells decreases and they become less efficient at repairing skin, leading to visible signs of aging – defined as fine lines and wrinkles, loss of skin elasticity and a dull appearance," said Ken Beer, MD, medical director for Theraplex. "The botanical stem cells in the Theraesthetics Botanical Stem Cell Serum continually rejuvenate themselves, therefore helping to protect the longevity of skin stem cells by enabling them to replenish themselves."  

Theraesthetics Botanical Stem Cell Serum is easy to apply. Gently massage a few drops on the face and decollete area at night and in the morning before applying makeup. Results are visible in just a few weeks.

Theraplex plans to introduce the full line of the new Theraesthetics products at the Cosmetic Boot Camp in Aspen, Colo., in July.

Theraesthetics Botanical Stem Cell Serum is available online at www.theraplex.com  or by calling (888) 437-2753. Medical professionals may contact The Theraplex Company directly for additional information.  

CONTACT:
Rachel Plant,
Sales and Marketing Director
Office:  901.347.8001
Cell:  901.508.0380

SOURCE The Theraplex Company

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