New app by Doblin takes guesswork out of innovation process with interactive toolkit and step-by-step guide

Doblin's Ten Types of Innovation App for iPad provides platform for businesses and entrepreneurs to discover, design, and test new ideas with discipline

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Deloitte

Mar 31, 2015, 07:00 ET

CHICAGO, March 31, 2015 /PRNewswire/ -- Doblin, Deloitte's innovation and design practice, announced today the release of its bold new Ten Types of Innovation® App for iPad®. The app provides interactive tools and a step-by-step process to help businesses discover, develop, and test new growth opportunities. Packaging a curated newsfeed with more than 100 tactical building blocks and an interactive roadmap, the app helps users build new business models, offerings, and customer experiences with discipline.

For more than thirty years, Doblin has helped companies improve success rates and bolster ROI of innovation. The secret? A consistent approach leads to more consistent results. Doblin's tested methodologies—such as the Ten Types of Innovation framework—bring structure and clarity to the innovation process, helping businesses navigate common pitfalls and accelerate and strengthen new business ideas.

"Innovation fails 95 percent of the time, but it doesn't have to," says Larry Keeley, Doblin co-founder, director, Deloitte Consulting LLP and co-author of The Ten Types of Innovation: The Discipline of Building Breakthroughs. "When the stakes are high and you've got a problem that needs to be solved, you must know how to innovate effectively, quickly, and without fail. This app enables teachable, repeatable and profitable innovation for businesses."

The app for iPad, available in the App Store^SM today, complements the successful Ten Types of Innovation handbook and Innovation Tactics Cards that demonstrate how a systematic approach to innovation helps organizations create offerings that are difficult for competitors to match. The app further encourages adoption of the Ten Types of Innovation framework through a hands-on approach. Together, the app and book give businesses—from startups to large corporations—access to Doblin's proprietary tools and insights crafted from millions of dollars of research and decades of interactions with the world's leading innovators.

"Many organizations are realizing lower returns on their innovation efforts than anticipated. This makes them question both their ability to innovate and the relative value of investing in innovation," adds Doblin's Brian Quinn, principal, Deloitte Consulting LLP and co-author of the book. "At Doblin, we believe that by demanding and applying the same rigor and discipline we expect from marketing, finance, or any other vital business function – leaders can invest in innovation with confidence."

The Ten Types of Innovation App provides users with a broad platform that includes*:

Interactive format of the Ten Types of Innovation framework
Newsfeed of current innovations curated by Doblin practitioners
Step-by-step process to construct new business concepts
Set of more than 100 innovation tactic building blocks
Sketchpads to visualize and test concepts
Package-and-share feature to send new ideas and insights right from the app

The Ten Types of Innovation App is based on the notion that innovation rarely fails due to a lack of creativity, but it almost always fails due to a lack of discipline. According to Ryan Pikkel, innovation program leader at Doblin and co-author of the Ten Types of Innovation, "Innovation is much more than creativity; it also requires a disciplined, structured approach that helps individuals bring their ideas to life. That's what the Ten Types of Innovation and our new app is about. We use this model to teach businesses how to make innovation part of their DNA, helping leaders and employees innovate with more certainty."

*The free Ten Types of Innovation App for iPad, available in the United States in the App Store today, includes access to the curated newsfeed, interactive Ten Types of Innovation model, and proprietary Innovation Tactics, as well as development of one concept. Users can upgrade to the premium level for a one-time charge of $19.99 to unlock the full Ten Types of Innovation experience, which includes: unlimited concept development, idea exporting and sharing, a news stream for browsing and quick reference as well as creation and tagging of custom Innovation Tactics.

For more on the Ten Types of Innovation, visit Doblin.com, which includes information on the framework and how to get the book, the app, and the Innovation Tactics Cards.

About Doblin

Doblin is a global innovation practice deeply committed to helping clients innovate with confidence while advancing the frontiers of strategy and innovation leadership. Doblin possesses an ever-evolving set of multi-disciplinary capabilities and diverse perspectives, which are effectively integrated in highly collaborative teams and client programs. Taking a user-centric approach, Doblin practitioners combine design, research, and strategy expertise to help organizations innovate more boldly and effectively. In 2013, Doblin and its parent firm, strategy consultancy Monitor Group, became part of Deloitte Consulting LLP. The combination of Deloitte's broad strategy capabilities with Doblin's sophisticated design thinking methods creates greater value for clients. Access to global practitioners and cutting edge approaches to change management, organizational capability building, technology implementation, and strategy implementation enables Doblin to radically expand the depth and breadth of customized innovation services.

As used in this document, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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