New Amsterdam® Teams Up with Six Professional Football Teams to Announce Spirited Sponsorship Renewal

MODESTO, Calif., Sept. 11, 2012 /PRNewswire/ -- Now that the 2012-2013 season has kicked off, adult football fans from New York to California will have the opportunity to experience a smooth and spirited selection at the stadium bar. Today, New Amsterdam Gin announces the continuation of its sponsorship deals with six professional football teams across the country.

The six professional teams include the New York Jets, Atlanta Falcons, Green Bay Packers, New Orleans Saints, Minnesota Vikings and Oakland Raiders. Fans will be able to enjoy New Amsterdam Gin, which will be featured throughout each team's stadium. The sponsorships also include the use of official team marks and logos for consumer retail promotions.

"On behalf of the New Amsterdam brand, we are excited to extend our football sponsorships again this year," said Gerard Thoukis, Senior Director of Marketing for New Amsterdam Spirits. "We are delighted to know that our award-winning gin brings something distinctive and fun to game day, and helps give football fans the best in-stadium experience possible as they cheer their players to victory."

New Amsterdam Gin's unique recipe sets it apart from other gins in its flavor and smoothness. Crafted in a refined style with subtle citrus flavors and a long, silky finish, the recipe blends botanicals with citrus elements and a light touch of juniper to create an unparalleled, smooth taste. New Amsterdam's taste is so smooth you can drink it straight or use it as the perfect base for great cocktails.

About New Amsterdam^® Spirits
New Amsterdam® Spirits is based in Modesto, California. New Amsterdam Gin received the Platinum Award at the 2011 SIP Awards, was the recipient of the prestigious Double Gold medal at the 2010 San Francisco World Spirits Competition, and was awarded a score of 95 by Wine Enthusiast. Introduced in 2011 as the sister brand to New Amsterdam Gin, New Amsterdam Vodka was awarded a score of 92 by The Tasting Panel, received "Three Stars" from F. Paul Pacult's Spirit Journal and was noted as a "Best Buy" by Beverage Testing Institute. New Amsterdam Red Berry and Peach Flavored Vodkas joined the line-up in 2012.

For more information, visit www.newamsterdamspirits.com.

SOURCE New Amsterdam Spirits

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