New Amsterdam® Teams Up with Green Bay Packers to Announce Spirited Sponsorship Renewal

MODESTO, Calif., Sept. 11, 2012 /PRNewswire/ -- Now that the Green Bay Packers have kicked off their 2012-2013 season, adult visitors to Lambeau Field will have the opportunity to experience a smooth selection at the bar. Today, New Amsterdam Gin announces the continuation of its sponsorship deal with the Green Bay Packers.

"On behalf of the New Amsterdam brand, we are excited to extend our  relationship with the Green Bay Packers, an organization as rich in history and heritage as our own," said Gerard Thoukis, Senior Director of Marketing for New Amsterdam Spirits. "We are delighted to have our gin be a part of such a respected organization and help bring Packers fans the best game day experience possible.  We look forward to a very exciting season."

The sponsorship also includes the use of official team marks and logos for consumer retail promotions. Announcement of New Amsterdam Gin's partnership with the Packers is commensurate with sponsorship agreements with five additional National Football League teams this year.

"Our spirited fans truly deserve the best when it comes to the spirits offerings within Lambeau Field," said Craig Benzel, Director of Marketing and Corporate Sales for the Green Bay Packers. "After years together, New Amsterdam genuinely feels like part of the team, making it an ideal choice for Packers fans as they cheer their players on to victory."

New Amsterdam's unique recipe sets it apart from other gins in its flavor and smoothness. Crafted in a refined style with subtle citrus flavors and a long, silky finish, the recipe blends botanicals with citrus elements and a light touch of juniper to create an unparalleled, smooth taste. New Amsterdam's taste is so smooth you can drink it straight or use it as the perfect base for great cocktails.

About New Amsterdam® Spirits
New Amsterdam® Spirits is based in Modesto, California. New Amsterdam Gin received the Platinum Award at the 2011 SIP Awards, was the recipient of the prestigious Double Gold medal at the 2010 San Francisco World Spirits Competition, and was awarded a score of 95 by Wine Enthusiast. Introduced in 2011 as the sister brand to New Amsterdam Gin, New Amsterdam Vodka was awarded a score of 92 by The Tasting Panel, received "Three Stars" from F. Paul Pacult's Spirit Journal and was noted as a "Best Buy" by Beverage Testing Institute. New Amsterdam Red Berry and Peach Flavored Vodkas joined the line-up in 2012.

For more information, visit www.newamsterdamspirits.com.

SOURCE New Amsterdam Spirits