New Amsterdam® Spirits Announces Renewed Sponsorship Deal with Green Bay Packers

MODESTO, Calif., Oct. 2, 2013 /PRNewswire/ -- As the Green Bay Packers kick off at home this Sunday, adult fans will once again have a smooth selection at Lambeau Field bars. Today, New Amsterdam Spirits announces the continuation of its sponsorship of the Green Bay Packers.

"We are delighted to further our partnership with the Green Bay Packers and bring their fans the best in-stadium experience," said Gerard Thoukis, Senior Director of Marketing for New Amsterdam Spirits. "The past year was successful for both New Amsterdam and the Packers, and we look forward to being a part of another exciting season."

In addition to branding in the Tundra Tailgate Zone, the sponsorship also includes special events, autographed items for promotions, and the use of official team marks and logos for consumer retail promotions. New Amsterdam's partnership with the Packers corresponds with sponsorship agreements with three additional professional football teams this year.

"The Packers take pride in offering our fans an excellent game day experience," said Craig Benzel, Director of Marketing and Corporate Sales for the Green Bay Packers. "Our partnership with New Amsterdam allows us to offer our adult fans a premium product as they cheer the Packers on."

New Amsterdam Gin's unique recipe sets it apart from other gins in its flavor and smoothness. Crafted in a refined style with subtle citrus flavors and a long, silky finish, the recipe blends botanicals with citrus elements and a light touch of juniper to create an unparalleled, smooth taste. New Amsterdam's taste is so smooth you can drink it straight or use it as the perfect base for great cocktails.

About New Amsterdam^® Spirits
New Amsterdam® Spirits is based in Modesto, California. New Amsterdam Gin received the Platinum Award at the 2011 SIP Awards, was the recipient of the prestigious Double Gold medal at the 2010 San Francisco World Spirits Competition, and was awarded a score of 95 by Wine Enthusiast. Introduced in 2011 as the sister brand to New Amsterdam Gin, New Amsterdam Vodka was awarded a score of 92 by The Tasting Panel, received "Three Stars" from F. Paul Pacult's Spirit Journal and was noted as a "Best Buy" by Beverage Testing Institute. New Amsterdam Red Berry and Peach Flavored Vodkas joined the line-up in 2012 and New Amsterdam Citron and Coconut Flavored Vodkas joined in 2013.

For more information, visit www.newamsterdamspirits.com.

About the Green Bay Packers
The historic Green Bay Packers, established in 1919, are the NFL's only community-owned team with more than 364,000 shareholders. With a tradition of excellence, the Packers have captured an NFL-record of 13 world championships, including four Super Bowls, and have 22 individuals in the Pro Football Hall of Fame, a total that is second among all teams. Lambeau Field, the Packers' venerable home, is the longest-tenured stadium in the NFL and recognized by many as having the top game-day experience in professional sports. More information is available online at www.packers.com.

SOURCE New Amsterdam Spirits