New Amsterdam® Gin Signs Sponsorship Deal with Atlanta Falcons

MODESTO, Calif., Sept. 12, 2011 /PRNewswire/ -- When the Atlanta Falcons kick off their 2011-12 home season, Georgia Dome visitors will now have the opportunity to enjoy a smooth new selection at the bar—today, New Amsterdam Gin announces a new sponsorship agreement with the Atlanta Falcons.

"We are excited to kick off the season with the support of New Amsterdam Gin," said Jim Smith, Chief Marketing Officer. "As an organization focused on creating memorable fan experiences, we are always looking for ways to offer our Falcons fans expanded ways to enjoy the game; New Amsterdam Gin brings something new and unique to a day at the Dome."

New Amsterdam Gin will be poured throughout the stadium with signature cocktails featured at branded New Amsterdam stands throughout the Georgia Dome. The sponsorship also includes the use of official team marks and logos for consumer retail promotions.

"New Amsterdam is delighted to launch this new relationship with the prestigious Atlanta Falcons franchise," said Gerard Thoukis, Director of Marketing for New Amsterdam Gin. "We are thrilled to introduce our gin to the Falcons fans and work with the team to bring them the best sporting experience possible. We look forward to an exciting 2011-12 season."

New Amsterdam's unique recipe sets it apart from other gins in its flavor and smoothness.  Crafted in a refined style with subtle citrus flavors and a long, silky finish, the recipe blends botanicals with citrus elements and a light touch of juniper to create an unparalleled, smooth taste. A taste so smooth you can drink it straight or use it as the perfect base for great cocktails.

Announcement of New Amsterdam Gin's partnership with the Falcons is commensurate with sponsorship agreements with five additional National Football League teams this year.

The Falcons open the 2011-12 home season against the Philadelphia Eagles on September 18th.  

For sponsorship inquiries, contact C. Pat O'Brien at 949-258-4326

About New Amsterdam® Gin

New Amsterdam® Gin is produced in Modesto, California by the New Amsterdam Spirits Company.  Named after the original Dutch settlement that is today New York City, New Amsterdam pays homage to the Dutch origins of gin, while still capturing the trendsetting and sophisticated culture of New York City. For the second consecutive year, the brand received the Platinum Award at the 2011 SIP Awards. It was also the recipient of the prestigious Double Gold medal at the 2010 San Francisco World Spirits Competition and received Gold medals at both the 2008 and 2007 competitions. New Amsterdam was also named a "Best Buy" (88 points) by The Beverage Testing Institute in 2010. New Amsterdam Straight Gin is available at liquor retailers nationwide for approximately $1.29/50mL, $2.49/100mL, $4.99/200mL, $8.99/375mL, $13.99/750mL, $16.99/1.0L and $21.99/1.75L. For more information, visit www.newamsterdamgin.com.

SOURCE New Amsterdam(R) Gin