New Ally ad campaign highlights an auto business "Driven By What We Love"

Ads showcase Ally employees and dealers with a true passion for all things auto

News provided by

Mar 30, 2015, 10:00 ET

DETROIT, March 30, 2015 /PRNewswire/ -- Ally Financial (Ally) launched a new ad campaign today that illustrates the human side of the auto business by showcasing the passion Ally employees and auto dealers have for the industry.

The new campaign, titled "Driven By What We Love," shows the unique connection Ally has with its dealers – strong and longstanding relationships that help Ally remain an industry-leading automotive finance company. The campaign features print, online and video content of the extraordinary efforts made by Ally employees and dealers around the country, all driven by their common love for the auto business.

Stories featured in the campaign include:

Lane Nichols of Gene's Chrysler Dodge Jeep Ram, who witnessed how far Ally will go for a dealer when he took Ally account executive Brian Bateman for a snow mobile ride through the Alaskan wilderness during a business meeting.
Desmond Roberts of Advantage Chevrolet, whose dealerships over generations have built a working relationship with Ally into more than just business, but friendship.
David Kelleher of David Dodge Chrysler Jeep Ram, who believes in Ally's products so much that he flew to visit fellow dealer Cass Burch, of Cass Burch Automotive Group, to walk him through the benefits of Ally SmartAuction.
Ally account executives Mark Sauntry and Jeff Evans, who aim to make their dealers' days a little brighter by bringing home-made food to the dealerships and their customers.

"The new campaign showcases the unique relationship between Ally and our dealers, and how we are all driven by our love for what we do every day," said Andrea Riley, Ally Auto chief marketing officer. "At Ally, our passion for the auto business is rooted in the years of experience and connections we've built across the industry. The stories you see in this campaign show these remarkable relationships and how they make Ally so different from everyone else."

The campaign will continue throughout the year with additional dealers and stories. The ads and videos are available on Ally's media site at media.ally.com and also on ally.com/driven.

Ally used Pixel Advertising+Design, LLC for creative and design of the campaign. The campaign was produced by Duffey-Petrosky.

About Ally Financial Inc.

Ally Financial Inc. (NYSE: ALLY) is a leading automotive financial services company powered by a top direct banking franchise. Ally's automotive services business offers a full spectrum of financial products and services, including new and used vehicle inventory and consumer financing, leasing, vehicle service contracts, commercial loans and vehicle remarketing services, as well as a variety of insurance offerings, including inventory insurance, insurance consultative services for dealers and other ancillary products. Ally Bank, the company's direct banking subsidiary and member FDIC, offers an array of deposit products, including certificates of deposit, savings accounts, money market accounts, IRA deposit products and interest checking. Ally's Corporate Finance unit provides financing to middle-market companies across a broad range of industries.

With approximately $151.8 billion in assets as of Dec. 31, 2014, Ally operates as a financial holding company. For more information, visit the Ally media site at http://media.ally.com or follow Ally on Twitter: @Ally.

Contact:

Jacquelyn Johnson
646-781-2544
[email protected]

SOURCE Ally Financial