New Accounting Today Community Enables Industry Decision-Makers to Contribute Insights about Business, the Economy

NEW YORK, Aug. 30, 2011 /PRNewswire/ -- (http://www.myprgenie.com) -- Accounting Today is proud to announce the launch of the Accounting Today Executive Research Council, an exciting new online community of decision-makers within tax and accounting firms.

The Executive Research Council is an elite group of thought leaders who share their unique industry knowledge on trends in the accounting profession and the economy, including practice management strategies and technology issues. Members provide their perspective through a series of Web surveys that ask both tracking questions and questions on specific topics of urgent interest.

"Our readers are among the best and most successful accountants in the country, with powerful insights and unparalleled knowledge of what it takes to grow an accounting firm," said Bill Carlino, Editor-in-Chief of Accounting Today. "The Executive Research Council will allow us to access that knowledge, and create a community to share it with accountants across the country."

To build the Council, Accounting Today is leveraging its readership of more than 60,000 print subscribers and more than 200,000 monthly unique visitors to AccountingToday.com.

Through their regular participation, community members will help guide the editorial direction of Accounting Today, the profession's leading publication, and offer valuable feedback to influence industry product and service providers.

The Executive Research Council will also serve as the insight engine for Accounting Today's Accountants Confidence Index, a new economic indicator that Accounting Today has developed in partnership with ADP. The Accountants Confidence Index aims to leverage the Council's insight into the strength and prospects of businesses in the U.S., something its members are uniquely situated to observe. 

Industry professionals who would like to join the Council may visit www.research.accountingtoday.com/welcome or the Accounting Today Facebook page to learn more. In return for their input, members receive reports on survey response data to help them manage their own businesses, as well as entry into drawings for Amazon gift cards, iPad2s, tuition-paid CPE courses and delegate passes to Accounting Today's Growth & Profitability Summit.

About SourceMedia

SourceMedia, (http://www.sourcemedia.com) an Investcorp company, is a diversified business to business media company serving the financial industry and the related fields of professional services and technology. SourceMedia offers its clients and subscribers professional information services-both print and digital-industry-standard data applications, in-depth seminars and conferences, and specialized marketing services.

About Accounting Today

SourceMedia's Accounting Today has served as the premier news vehicle for the nation's tax and accounting community since 1987. Regular coverage includes news and features surrounding tax-law changes, regulatory and legislative updates, technology, financial planning, practice management, mergers and acquisitions, and international developments. Accounting Today's readership encompasses one of the widest demographics of any publication in the field, from the sole practitioner to firms with multiple professionals, national firms and, ultimately, the Big Four.

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