New 2012 Prius v Features Pandora

Latest Prius Model Delivers Integrated Pandora Experience Through Entune System

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Nov 10, 2011, 08:30 ET

OAKLAND, Calif., Nov. 10, 2011 /PRNewswire/ -- Pandora (NYSE: P), the leading personalized radio service, announced today that the newest model of the Prius Family, the Prius v, will feature Pandora. The Prius v is arriving at Toyota dealers nationwide and is the third Toyota vehicle model to feature Pandora personalized radio in the head unit, joining the Camry and the Tacoma.

The Prius v is equipped with Entune, Toyota's platform for in-car infotainment solutions. With Entune, Pandora controls are made available via the radio touchscreen, allowing drivers to easily select stations, skip songs, or give songs a thumbs-up or a thumbs-down using the vehicle's existing controls. The key to connecting Pandora with Entune is the smartphone.

Executive Vice President of Business and Corporate Development Jessica Steel said, "We are delighted to have Pandora become part of the very popular Prius. The combination of these two forward-looking products paints an exciting picture of the future of the driving experience."

ABOUT PANDORA

Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com

SOURCE Pandora