Nevada Kids Will 'Kick Butts' on March 19

State Leaders Urged to Support Tobacco Prevention Initiatives

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Mar 13, 2014, 12:34 ET

WASHINGTON, March 13, 2014 /PRNewswire-USNewswire/ -- Kids in Nevada will stand up against tobacco on March 19 as they join thousands of young people nationwide for the 19^th annual Kick Butts Day. More than 1,400 events are planned across the nation. (See below for a list of local events.)

Organized by the Campaign for Tobacco-Free Kids, Kick Butts Day is an annual celebration of youth leadership and activism in the fight against tobacco. On Kick Butts Day, youth will encourage their peers to stay tobacco-free and educate their communities about the tobacco industry's harmful marketing practices.

This year, Kick Butts Day comes as new information reaffirms the urgent need for action. The United States is marking the 50^th anniversary of the first Surgeon General's Report on Smoking and Health, and a new Surgeon General's report released in January found that smoking is even more hazardous than previously thought. Key findings of the report include:

Each year, smoking kills 480,000 people in the U.S. and costs the nation at least $289 billion in health care bills and other economic losses.
Without urgent action to reduce smoking, 5.6 million U.S. children alive today will die prematurely from smoking-caused disease. That includes 41,000 children in Nevada alone.
Tobacco marketing causes kids to start and continue using tobacco products.

Nationwide, tobacco companies spend $8.8 billion a year – one million dollars each hour – to market cigarettes and smokeless tobacco products. In particular, tobacco companies target youth with magazine ads, store ads and discounts, and fruit- and candy-flavored small cigars that look just like cigarettes.

"On Kick Butts Day, kids will stand up and reject Big Tobacco's manipulative marketing," said Matthew L. Myers, President of the Campaign for Tobacco-Free Kids. "Elected officials must stand with them by supporting proven measures to protect kids from tobacco addiction, including tobacco taxes, smoke-free laws and prevention programs. On the 50^th anniversary of the first Surgeon General's report, we need bold action to create a tobacco-free generation and end the tobacco epidemic for good."

In Nevada alone, tobacco use claims 3,500 lives and costs just over $1 billion in health care bills each year. Currently, 17 percent of the state's high school students smoke.

On Kick Butts Day, kids turn the tables on Big Tobacco in creative ways, with events that range from small classroom activities about the harmful ingredients in cigarettes to large rallies at state capitols.

Activities in Nevada include:

On March 18, youth from Pau-Wa-Lu Middle School in Gardnerville will display shoes with tobacco-related facts in the trophy case in front of the school to represent the number of people who die each day in the U.S. from tobacco and secondhand smoke. Time: 11 AM. Location: 701 Long Valley Road, Gardnerville. Contact: Linda Gilkerson (775) 450-6654.

Students from Douglas High School in Minden will hit a gong every 72 seconds to symbolize the death of one person who has died from tobacco-related illnesses in the U.S. They will also display posters about tobacco prevention facts. Time: 11:30 AM. Location: 1670 Highway 88, Minden. Contact: Linda Gilkerson (775) 450-6654.

On March 20, students from Carson Valley Middle School in Gardnerville will display questions around the school about the number of people who die each day in the U.S. from tobacco and secondhand smoke, and ask students to answer the questions during each lunch period. Time: 11 AM. Location: 1477 Highway 395, Gardnerville. Contact: Linda Gilkerson (775) 450-6654.

(Note: all events are on March 19 unless otherwise indicated.)

For a full list of Kick Butts Day events in Nevada, visit http://www.kickbuttsday.org/map. Additional information about tobacco, including state-by-state statistics, can be found at www.tobaccofreekids.org.

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SOURCE Campaign for Tobacco-Free Kids