In January 2019, Network for Good completed a three-year analysis of the fundraising activities for 2,000 nonprofit organizations, studying the relationship between gift size, retention rate, and number of channels used to deliver content leading up to, and throughout, year-end giving campaigns launched in 2016 through 2018. The study revealed a strong relationship between donor retention and consistent multi-channel engagement. The average gift size, total fundraising yield, and donor retention rate almost doubled for fundraisers who used a combination of email, direct mail, text messages, and Facebook to engage, cultivate, solicit, acknowledge, and retain donors.
To better understand these bright spots in an otherwise flat giving environment, the study also deconstructs publicly available data, outlining the strategies, tactics, and channels used by Netflix to sustain a year-over-year new customer retention rate of 91 percent. What makes that number even more exciting for nonprofits whose donor retention rate is more like 43 percent: what Netflix does can generally be replicated by nonprofits.
The study, which can be found on Network for Good's website, was released on Friday, March 15 in conjunction with a special presentation by Network for Good at The Nonprofit Technology Conference in Portland, Oregon. Additionally, the study's key findings will be presented at the Bill & Melinda Gates Foundation Greater Giving Summit, and a series of live town hall meetings across the country.
ABOUT NETWORK FOR GOOD
For more than fifteen years, Network for Good has led and powered a movement among 200,000 nonprofit organizations in the United States, expanding the scope of their fundraising activities to effectively raise money online. As a result, it has helped raise and disbursed over $2 billion from over 87 million donors giving to the causes most important to them.
Network for Good is mission-focused, Certified B Corporation™ created by and for nonprofits to leverage all of its data and determination from a legacy of fundraising enablement to help nonprofits in our sector to more effectively acquire, retain, and upgrade their donors. To accomplish its mission, Network for Good offers an integrated software solution for donor management, online giving pages, peer-to-peer campaigns, and one-one-one virtual coaching from trained and accredited fundraising consultants.
Contact: |
Brian Lauterbach, ACFRE |
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Vice President of Programs & Collective Impact |
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(312) 860-3196 |
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[email protected] |
SOURCE Network For Good
Related Links
www.networkforgood.org
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