NETRADA Takes Commerce Direct to Fans with Moontoast Distributed Store™

NASHVILLE, Tenn., July 26, 2011 /PRNewswire/ -- Moontoast, the leading distributed social commerce solution for retailers, musicians and affinity brands, today announced that its' Distributed Store™ was selected by NETRADA, the world class leading e-commerce solution for fashion and lifestyle brands, to power social commerce for their retail clients. NETRADA retail clients can now acquire, engage, and convert fans to customers directly through social streams or any distributed website.

"We evaluated several social commerce solutions and found Moontoast's Distributed Store to be the best solution for our retail partners," said Kim Georgeton, director of e-commerce at NETRADA.  "Moontoast's performance-based pricing model and their ability to distribute offers and allow fans to transact directly within their social stream and on other websites were clear advantages over other solutions we evaluated."

Most social commerce solutions simply focus on Facebook Tab stores and linking consumers back to retailer websites.  According to Brandglue, research shows 96% of Fans never revisit the Fan page after they Like it, so retailers focused only on tab stores are missing out on engaging most of their fan base.  With Moontoast's Distributed Store, retailers can distribute their store offer through social streams or to any other online site, allowing consumers to transact directly where they see the offer, without linking away from what they are engaged with.  

"We are very excited to have been selected by NETRADA to work with their leading brand retailers as they expand their social commerce initiatives," said Blair Heavey, CEO at Moontoast. "NETRADA recognized the key to social commerce is going directly to their fans and potential customers by engaging them where they are online. With Moontoast's Distributed Store, NETRADA's retail clients can distribute impulse offers and transact directly with consumers, within social streams, through affiliate sites or via online banner networks."

About Moontoast

Moontoast is the leading Distributed Social Commerce solution for affinity brand retailers, musicians, athletes, celebrities, & authors. Moontoast provides the first socially distributable commerce product which helps retailers and brands better engage, convert and deliver incremental revenues and new customers via social media networks such as Facebook and Twitter, affiliate sites and ad networks.  Through the Moontoast Distributed Store™ retailers can extend their cart and transact with consumers right at the point of impression – wherever they might be online.  For more information about Moontoast, visit www.moontoast.com.

About NETRADA

Backed by some 1,300 employees, NETRADA develops and implements international full-service e-commerce and e-fulfillment solutions for major brands with a focus on fashion, beauty and lifestyle.  With over 13 years of experience in the field, the company has established itself as a leading fashion e-commerce expert and an exclusive partner to leading brands. Its services span the entire value chain: online shop operation, visual product display on the Web, online marketing, customer support, warehousing and logistics, shopping, and billing & accounting. NETRADA Management GmbH is a fully-owned subsidiary of D+S GmbH. www.netrada.com.

SOURCE Moontoast

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