NetElixir Releases AI-Powered Digital Marketing Platform To Predictably Win High-Value Customers

News provided by

Jan 26, 2023, 12:20 ET

Increase Your ROAS By Targeting Your Best Customers

PRINCETON, N.J., Jan. 26, 2023 /PRNewswire/ -- NetElixir, one of the fastest-growing independent digital marketing agencies in the United States, recently launched their proprietary AI-powered digital marketing platform, LXRInsights. This new product combines the power of machine learning with a human touch.

LXRInsights' key features include:

Seamless integration with major platforms like Google Ads and Meta to launch one-click remarketing campaigns
Empowering machine learning algorithms to continually find similar high-value audiences based on initial high-quality signals
Sharing actionable data and insights to help marketers make crucial budgeting decisions about which channels best support their growth goals
High-Value Customer Score to easily quantify the worth of newly acquired customers
Experiments Playbook to help marketers regularly test and optimize their growth strategies

"The future of digital advertising in the cookieless future will be ruled by walled gardens, where each marketer will need to choose which ones they want to play in," said Udayan Bose, Founder and CEO of NetElixir. "LXRInsights enhances the levers you can control in these walled gardens, such as audience signals. Our platform helps determine which levers you need to pull in order to win your best customers."

Already, NetElixir's LXRInsights has seen some phenomenal successes in magnifying the reach of Google Ads and Meta campaigns for our clients. Leveraging LXRInsights' high-value customer segments led to a 2x increase in conversions compared to regular audiences, which contributed to earning 133% of their quarterly target revenue for a leading beauty brand. Social campaigns targeted to LXRInsights' lookalike high-value customer list for a leading scrubs retailer generated a 39% higher conversion rate compared to Meta's benchmark. These high-value customers then spent 15-30 seconds more on the website after interacting with an ad compared to other audiences.

All this is just the beginning. Based on user feedback from LXRInsights clients and internal experimentation, the team is continually evolving LXRInsights' offerings. In the new year, NetElixir aims to offer:

Over 20 features to determine a customer's high-value score and a roadmap on how to increase customer loyalty
Extensive Experiments Playbook to help marketers continually refine their brand's best practices for customer engagement across channels
Customer journey map that aligns with product journey map to better chart which products draw in high-value customers
Overview of macro trend analysis into online customer behavior to better benchmark your customers

LXRInsights was built after the NetElixir team observed that 12-15% of customers drive over 40% of revenue. By identifying, engaging, and winning those high-value customers, marketers can significantly improve their channel marketing effectiveness while maintaining their budget. Meet your high-value customer now.

Humanize every click with LXRInsights. Request a free demo.

ABOUT NETELIXIR

Search Marketing Redefined.
NetElixir is an independent growth marketing agency for leading retail, DTC, and B2B brands. They have been driving profitable growth for e-commerce businesses since 2004, by combining a high-tech and high-touch approach to digital marketing. The team specializes in predictably winning high-value customers through targeted demand generation campaigns on Google Ads and Meta remarketing campaigns. Their strategic insights empower brands to humanize their customer relationships through search, social, programmatic display, and retail media channels and draw the line between invasive and inventive marketing.

NetElixir is the only New Jersey-based agency and one of just 27 in Google's Leadership Circle.

NetElixir is headquartered in Princeton, NJ with wholly-owned subsidiary offices in Hyderabad, India. For more information, please visit www.netelixir.com.

Contact: Rachel Rotunno, [email protected]

SOURCE NetElixir