Nestlé Pure Life Joins Forces with No Kid Hungry to Help Families in Need During COVID-19
In addition to a $1 million contribution, Nestlé Pure Life will help raise awareness of No Kid Hungry's new online resource that helps families in need find free meals
STAMFORD, Conn., April 20, 2020 /PRNewswire/ -- In the wake of the coronavirus pandemic, 22 million children across America have lost access to the nutritious school meals they depend on, according to estimates from No Kid Hungry, a national anti-hunger organization. Nestlé® Pure Life®, a Nestlé Waters North America brand, is supporting No Kid Hungry with a $1 million contribution to help ensure families remain fed and hydrated during the crisis. As part of this collaboration, Nestlé Pure Life helped build and is raising awareness of No Kid Hungry's Free Meal Finder – a new online resource that helps families find free meals near them – through a new public service announcement (PSA) featuring WWE® Superstar Titus O'Neil®.
"Food insecurity during COVID-19 is a pervasive problem affecting many of the communities we serve. Its impact on youth and families has been significant," said Yumi Clevenger-Lee, Executive Vice President & Chief Marketing Officer of Nestlé Waters North America. "That's why we are so proud to support No Kid Hungry, which is working tirelessly to fulfill a critical need during this challenging time. We hope that by working together, along with the powerful voice of Titus O'Neil, we'll be able to extend the reach of the Free Meal Finder tool and further assist families in need."
No Kid Hungry's Free Meal Finder is a digital map designed to help families with children who depend on school meal programs to access three meals a day during this crisis. Any family in need can use this online tool to find food distribution sites organized by schools and local community organizations. The service is free, available in both English and Spanish, and will be updated regularly to help ensure families have consistent access to free meals.
"Nestlé has been a longstanding supporter of No Kid Hungry and our work with Nestlé Pure Life on the launch of our new Free Meal Finder digital map is the type of collaboration that makes a tangible difference during this crisis," said Jill Davis, Chief Revenue Officer at Share Our Strength, the organization behind the No Kid Hungry campaign. "Their pivot to create a national PSA about this resource will help ensure families across the country know where they can find free meals in their communities."
To spread the word about the new tool, Nestlé Pure Life has repurposed national TV media to create and air a new PSA, featuring Titus O'Neil, a WWE Superstar who struggled with food insecurity during his childhood. The PSA will run nationally starting April 20, 2020. The PSA focuses on raising awareness of No Kid Hungry's Free Meal Finder, a response to the widespread school closures that have left some families without access to healthy meals. Titus has made it his life's work to affect transformational change to lift families out of poverty, and he has previously worked with Nestlé Pure Life to help kids and families make healthy choices.
"This cause, ensuring no kid goes hungry, is truly personal to me," said WWE® Superstar Titus O'Neil®. "I believe that no child should have to worry about when they are going to be able to eat. It is my hope that the resources communicated in this PSA can help lift this burden from kids and their families."
Parents and caregivers nationwide in need of free meals for children can visit www.nokidhungry.org/help to find meals near them. Others can help by spreading the word about the Free Meal Finder tool, or visiting NoKidHungry.org to make a donation to support the organization.
About No Kid Hungry
No child should go hungry in America. But 1 in 7 kids will face hunger this year. No Kid Hungry is ending childhood hunger through effective programs that provide kids with the food they need. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization working to end hunger and poverty. Join us at NoKidHungry.org.
About Nestlé Waters North America
Nestlé Waters North America offers an unrivaled portfolio of bottled water brands for healthy hydration, including Poland Spring® Brand 100% Natural Spring Water, Nestlé® Pure Life® , Perrier® and S. Pellegrino®. The company also owns and operates ReadyRefreshSM by Nestlé® , a customizable water and beverage delivery service. Just Click and QuenchSM.
Based in Stamford, Connecticut with approximately 7,000 associates in the United States, we manage natural resources for long-term sustainability, and we conserve more than 18,000 acres of natural watershed area. We currently source water for our six regional spring water brands from 38 active springs throughout the United States. We are also committed to creating shared value and being a good neighbor in the 140 communities where we operate in the U.S. For more information, visit us at https://www.nestle-watersna.com/en and follow us on Twitter, Instagram and Facebook: @NestleWatersNA.
SOURCE Nestlé Waters North America
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