Nespresso Unveils Pop-Up Boutique In New York City's Iconic Grand Central Terminal

Actress Allison Williams Discovers Her Perfect Coffee Match at Innovative Boutique - Open Until Friday, October 4th

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Oct 01, 2013, 09:56 ET

NEW YORK, Oct. 1, 2013 /PRNewswire/ -- Actress Allison Williams visited the Nespresso Pop-Up Boutique in New York City's historical Vanderbilt Hall at Grand Central Terminal today to "Taste the Extraordinary, The Perfection of Coffee from Nespresso" – and all New Yorkers are invited to do the same between October 1^st and October 4^th.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/63409-nespresso-taste-the-extraordinary-vanderbilt-hall-boutique-grand-central

Allison was among the first to stop by the Pop-Up Boutique and try out the exciting and engaging digital installation, "What Grand Cru Are You?" that makes a specific coffee recommendation based on participants' answers to questions about their personality and taste preference.

From Tuesday, October 1^st through Friday, October 4^th, visitors are invited to interact with the digital installation as well as taste the perfection of Nespresso coffee. Only 1-2% of the world's top coffee meets Nespresso standards and the Pop-Up Boutique offers visitors the opportunity to sample any of the brand's 21 Grand Cru coffees while browsing the sleek, stylish machines that deliver the barista experience at home with the touch of a button.

For additional information on Nespresso please visit www.nespresso.com.

About Nestle Nespresso SA
Nestle Nespresso SA is the pioneer and reference for highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in almost 60 countries and has more than 8,000 employees. In 2012, it operated a global retail network of over 300 exclusive boutiques. For more information, visit the new Nestle Nespresso corporate website: www.nestle-nespresso.com.

Contact:
Alexandra Schrecengost
Weber Shandwick
212.445.8108
[email protected]

SOURCE Nespresso