Nespresso Expands The VertuoLine ™ Range With The New Evoluo Machine
Invites Coffee-Lovers to Reframe How They See Coffee
NEW YORK, Oct. 1, 2015 /PRNewswire/ -- Today, Nespresso – the worldwide pioneer and reference in premium, single-serve coffee – will once again reframe the perception of coffee with the introduction of the Evoluo machine to the VertuoLine™ range. This new edition comes after the successful 2014 launch of VertuoLine™ – the first-ever Nespresso system to brew both large-cup coffee and espresso at the touch of a button.
Innovation and design is at the heart of Nespresso. As part of the quest to consistently deliver the highest quality coffee, Nespresso is continually evolving their machine offerings. Evoluo expands the VertuoLine™ machine range and features the revolutionary Centrifusion™ technology as well as an updated style and added convenient features.
Using the unique and innovative Centrifusion™ and barcode reading technology of the original VertuoLine™ system, Evoluo brews both large-cup, high-quality coffee and authentic espresso with ease and effortless maintenance. This technology guarantees that each cup of coffee is brewed to perfection and finished with a silky and generous crema – a sign of world-class coffee – representing unprecedented quality.
Evoluo features slight design changes from the VertuoLine™, including five adjustable positions for cup support allowing users to modify for optimal cup positioning whether brewing an espresso, cappuccino, large-cup coffee or iced coffee beverage. With five color options, including Piano Black, Silver, Titan, Grey and Cherry Red, and two style and size choices, Evoluo appeals to all style preferences and needs.
Only the top one to two percent of coffee beans meets the rigorous quality standards to become Nespresso coffee. The VertuoLine™ range features ten large-cup coffees and four espresso blends with different intensities and taste profiles to please the most discriminating coffee drinkers. The range includes three exceptional flavored coffees (Vanilla, Caramel and Hazelnut), a half-caffeinated espresso and two decaffeinated varieties (one coffee and one espresso).
The new VertuoLine™ Evoluo is available as of October 1, 2015 at Nespresso Boutiques (New York, Miami, Boston, San Francisco, Beverly Hills, Dallas, Newport Beach and Tysons Corner), Nespresso Boutique-in-Shop locations, at select fine retailers, through the Nespresso Club (1.877.964.6299) and at www.nespresso.com. VertuoLine™ Evoluo will be priced at $199-$249, depending on color and size. A sleeve of VertuoLine™ Grand Cru coffee, which includes ten single-serve coffee capsules, is priced at $11.00. A sleeve of VertuoLine™ Grand Cru espresso, which includes ten single-serve espresso capsules, is priced at $8.50.
For more information please contact:
Ashley Kellam
Weber Shandwick
212.537.8755
[email protected]
Katarina Wos
Nespresso USA
[email protected]
About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in 62 countries and has more than 10,500 employees. In 2014, it operated a global retail network of over 400 exclusive boutiques. For more information, visit the Nestlé Nespresso corporate website: www.nestle-nespresso.com.
SOURCE Nespresso
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