Neiman Marcus Previews Fall With a Virtual Runway Challenge

DALLAS, July 27 /PRNewswire/ -- Neiman Marcus launches the "What's Your Passion for Fashion? Challenge - Round 1". The program, located at www.neimanmarcus.com/passionforfashion, invites fashionistas to pull together looks for Fall looks from Neiman Marcus. Entrants must select at least one item from the dresses, tops, outerwear, pants, skirts, jackets, shoes, jewelry, handbags, and accessories categories to create their looks and then describe why their looks are perfect for Fall fashion.

Forty-two finalists will be selected from Round 1 to move onto Round 2 for the chance to win a $5,000 gift card.

"Indulge in a pant suit, go for green and give your footwear the boot! A Fall must-have. Passion for Fashion let's you take all the seasons best trends for a spin and turn the runway into your reality," said Ken Downing Senior Vice President Fashion Director Neiman Marcus.

"The What's Your Passion for Fashion? Challenge - Round 1" allows entrants to put Fall 2010 looks together and immediately shop them."

The "What's Your Passion for Fashion? Challenge - Round 1" social media program ends August 23rd, 2010 11:30 PM (PT). Round 2 will begin on or around September 10th, 2010 12:00 AM (PT) and ends at 11:30 PM (PT) on September 24, 2010. *Dates and times subject to change pending Round 1 winner confirmation and notification. For complete details, please visit www.neimanmarcus.com/passionforfashion.

The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The Direct Marketing segment conducts both online and print catalog operations under the Neiman Marcus, Horchow and Bergdorf Goodman brand names. For more information, visit neimanmarcusgroup.com.

SOURCE Neiman Marcus