Neiman Marcus Edition Camaro Convertibles Sell-Out in Three Minutes

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Oct 19, 2010, 05:42 ET

DETROIT, Oct. 19 /PRNewswire/ -- In just three minutes earlier today, customers claimed all 100 of the special edition 2011 Chevrolet Camaro Convertibles prepared exclusively for the annual Neiman Marcus Christmas Book. These new owners claimed their Neiman Marcus Edition cars via a special telephone reservation process, a few hours after the car appeared on NBC's Today Show.

Only 100 special edition convertibles will be built, each offering luxury appointments inspired by Neiman Marcus combined with the legendary performance of the Camaro SS. The new owners will take delivery of their special edition cars in the spring of 2011, shortly after the new 2011 Chevrolet Camaro arrives in dealerships.

The Neiman Marcus Edition is defined by its exclusive Deep Bordeaux exterior color, accented by subtle, "ghosted" rally stripes. The exterior color is complemented by a matching fabric top and windshield frame finished in matte silver, both also exclusive to the Neiman Marcus edition.

The Neiman Marcus Camaro Convertible has a retail price of $75,000. For more information on the Neiman Marcus Christmas Book, please visit: www.neimanmarcus.com/christmasbook.

All Neiman Marcus Edition Camaro Convertibles will be SS models with a 6.2-liter, V-8 engine. The 100 future owners who made reservations today chose between the 6-speed manual or 6-speed automatic transmission.

About Chevrolet

Chevrolet is a global automotive brand, with annual sales of about 3.5 million vehicles in more than 130 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. In the U.S., the Chevrolet portfolio includes: iconic performance cars, such as Corvette and Camaro; dependable, long lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly" solutions, such as the upcoming 2011 Chevrolet Cruze Eco model that is expected to deliver up to an estimated 40 mpg highway, and 2011 Chevrolet Volt that will offer 25-50 miles of electric driving and an additional 310 miles of extended range with the onboard generator (based on GM testing). Most new Chevrolet models offer OnStar safety, security, and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response, and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com.

SOURCE General Motors