Ned & Ariel Fulmer Chronicle Their First Home Purchase with Realtor.com® and BuzzFeed
New Digital Series Targets Millennial Home Buyers
SANTA CLARA, Calif., March 14, 2018 /PRNewswire/ -- A new digital video series premiered today following Internet sensations Ned and Ariel Fulmer through the twists and turns of their first home buying experience. Realtor.com®, a leading online real estate destination, and BuzzFeed today announced the innovative series, featuring Ned Fulmer of "The Try Guys" and his wife Ariel, an interior designer and social media influencer.
The three-episode series, executive produced by Ned, follows them -- and their dog, Bean – as they search and tour houses for sale, consider their options, and make a final decision to buy their first home. In the last episode, the audience has a chance to take a tour of their real-life home and watch them plan future improvements. The series also offers insightful realtor.com® home buying tips for BuzzFeed's engaged millennial audience, including making a 'needs and wants' list and how to evaluate a fixer upper.
"Millennial first time home buyers currently make up the largest segment of today's buyer population and it's only going to get larger," said Nate Johnson, chief marketing officer of realtor.com®. "This collaboration with BuzzFeed allows us to reach a key audience of first time home buyers in a really authentic way -- with content they love, in a place they already hang out online."
Millennials are a driving force in today's housing market. Realtor.com® forecasts millennials will reach 43 percent of home buyers taking out a mortgage by the end of 2018, up from 41 percent in 2017. With the largest cohort of millennials expected to turn 30 in 2020, their homeownership market share is only expected to increase.
"With a baby on the way, I'm excited to take our fans on this crazy journey with us as we take one of the next big steps in life and set out to buy a house. Thanks to realtor.com® we are able to demystify the process of buying which can feel like a scary process for anyone (myself especially)," said Fulmer.
Episode one of "Ned and Ariel Buy a House for the First Time" debuts today. Episodes two and three will be released in the coming weeks. The complete series can be found on realtor.com® starting April 15. In addition to the video series, the promotion will include a first time home buyer social campaign, digital ads, and a first time buyer quiz.
For home buying tips from Ned and Ariel, please visit: https://www.realtor.com/homemade/5-tips-for-first-time-homebuyers-from-realtor-com-and-buzzfeeds-ned-ariel-fulmer
About realtor.com®
Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
About BuzzFeed:
BuzzFeed is the world's leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company produces articles, lists, quizzes, videos, original series, and brands including Tasty, the world's largest social food network. The company is also home to BuzzFeed News, a global news organization focused on original reporting and investigative journalism; and BuzzFeed Commerce, which develops social commerce products and experiences, as well as licensing and other strategic partnerships.
Contact:
Cody Horvat -- [email protected]
SOURCE realtor.com
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