NearWoo Surpasses 4,000 Local Mobile Advertisers

SANTA MONICA, Calif., Dec. 11, 2013 /PRNewswire/ -- NearWoo, the mobile advertising partner for local businesses, today announced that more than 4,000 local businesses are now using its marketing-leading platform to help engage consumers and increase sales.

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Launched in August, NearWoo has been growing 35% a month as advertisers embrace the platform to buy ads on the most highly trafficked mobile apps and websites. Local businesses spend an average of $243 a month on highly localized mobile ads. Click-through-rates for mobile ads on NearWoo are among the highest in the advertising industry.

With NearWoo, advertisers can reach iPhone, Android, Windows and Blackberry smartphone users on their favorite business, sports, weather, music, gaming, and lifestyle apps and websites. NearWoo's ad design tools enable businesses to target consumers in an area as precise as a few blocks of a business location to several miles. Advertisers can create a wide range of eye-catching ads, with promotions, discounts and other calls-to-action.

"Local mobile advertising is a game-changing advantage because local businesses can zero in on the consumers most likely to buy – those right in their own neighborhood," said NearWoo CEO Jason Crilly. "Each day, more local business are realizing the power of connecting with people on their mobile phones, the device that always travels with consumers."

NearWoo's momentum reflects the accelerating use of mobile as advertising medium for businesses and consumers. Mobile-ad spending in the U.S. totaled $3 billion in the first half of 2013, up from $1.2 billion a year earlier, according to the Interactive Advertising Bureau. By 2015, Google predicts that mobile will be the largest advertising platform. Mobile ad spending will approach $40 billion annually by 2018, according to Juniper Research.

NearWoo's growth has been supported by key strategic partnerships. The firm has raised $1.9 million from the creators of Google AdSense, TenOneTen Ventures, Karlin Ventures, and Windsor Media. NearWoo also has key business relationships with DoubleClick by Google, MobPub and Rubicon, among others.

"NearWoo makes it easy for every local business to be a local mobile advertiser and grow faster," Crilly said. "No other marketing or advertising platform provides the immediacy, precision and proven results as local mobile advertising on NearWoo."

About NearWoo
NearWoo is the mobile advertising solution for local businesses. NearWoo powers the golden rule of local mobile advertising: The closer a prospective customer is to a business, the more likely a mobile ad will translate into a lead or sale. NearWoo's proprietary technology finds mobile phones in close proximity to a business and delivers ads only to those consumers. A turnkey platform, NearWoo enables businesses to build breakthrough ad campaigns from an easy-to-use creative template and target mobile phones in neighborhoods from a few blocks away to several miles or more. Read our blog, follow us on Facebook, Twitter, Google+ and LinkedIn.

SOURCE NearWoo