Nearly Half of American Idol Viewers Would Watch Show Less if Simon Leaves

FLEMINGTON, N.J., Jan. 11 /PRNewswire/ -- A media study among 800 American Idol viewers revealed that nearly half of the viewers (47%) reported that they would watch American Idol less if Simon Cowell leaves.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO)

Among the viewers that indicated that they would watch the show less if Cowell left, 58% indicated that they will not watch the show at all if he left.

A related study among 1,007 Americans revealed that the number one celebrity that respondents thought should replace Simon Cowell if he left "American Idol" was "America's Got Talent" judge Piers Morgan, followed by Sean "Diddy" Combs and Quincy Jones, respectively.

The studies were conducted by HCD Research using its MediaCurves.com® website on December 21-22 and on December 24-28, to obtain viewers' perceptions of news that Simon Cowell might be leaving American Idol after this season. To view detailed results go to: www.mediacurves.com.

HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.

SOURCE HCD Research

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