NCMEC and Old Navy Send Kids Back to School Safely and In Style

From September 15 through September 23 Old Navy Customers to Receive, Free Child Safety Tips and Savings

News provided by

The National Center for Missing & Exploited Children

Sep 14, 2015, 10:40 ET

SAN FRANCISCO, Sept. 14, 2015 /PRNewswire-USNewswire/ -- The National Center for Missing & Exploited Children and Old Navy have partnered for a child safety event that will take place in Old Navy stores nationwide from September 15 through September 23. During the event, families will receive free child safety tips and information from NCMEC that can help keep their children safer. Customers can also support NCMEC by making a donation at the register. The event will coincide with Old Navy's annual Kids & Baby Sale where select styles will be up to 50 percent off.

NCMEC urges families to educate themselves about child safety, with back-to-school season being one of the most important times of the year to be informed and prepared. The organization has identified patterns in attempted abductions and shares information that parents can use to keep children safer.

"We know that 32 percent of attempted abductions happen when a child is going to and from school or a school-related activity," said Linda Krieg, acting CEO of NCMEC. "That's why we want families to talk about safety with their children, and we're grateful to Old Navy for making it easier to start those conversations."

On Saturday, September 19, customers will also have an opportunity to meet local heroes at their local Old Navy stores during an in-store child safety fair. Participating Old Navy stores nationwide will be inviting local law enforcement, firefighters and other local heroes to speak with families about how they can keep their children safer.

Reach out to your local Old Navy store or visit www.missingkids.org/safetyevent for more information about the event.

About the National Center for Missing & Exploited Children
The National Center for Missing and Exploited Children is the leading 501(c)(3) nonprofit organization working with law enforcement, families and the professionals who serve them on issues relating to missing and sexually exploited children. Authorized by Congress to serve as the nation's clearinghouse on these issues, NCMEC operates a hotline, 1-800-THE-LOST^® (1-800-843-5678), and has assisted law enforcement in the recovery of more than 208,500 children. NCMEC also operates the CyberTipline, a mechanism for reporting child pornography, child sex trafficking and other forms of child sexual exploitation. Since the tip line launched in 1998, more than 4.9 million reports of suspected child sexual exploitation have been received, and since the NCMEC's Child Victim Identification Program was created in 2002 more than 145 million suspected child pornography images have been reviewed and analyzed. NCMEC works in partnership with the U.S. Department of Justice's Office of Juvenile Justice and Delinquency Prevention. To learn more about NCMEC, visit missingkids.org. Follow NCMEC on Twitter and like NCMEC on Facebook.

About Old Navy
Old Navy is a global apparel and accessories brand that makes current American essentials accessible to every family. Originated in 1994, the brand has now grown to be the #1 apparel brand in the U.S.* A division of San Francisco-based Gap Inc. (NYSE: GPS), Old Navy brings a fun, energizing shopping environment to its customers in more than 1,000 stores around the world. For more information, please visit www.oldnavy.com.
*Source: 2013 NPD Group research

SOURCE The National Center for Missing & Exploited Children