NCAA Selects Leo Burnett USA As Lead Advertising Agency

CHICAGO, Sept. 18, 2012 /PRNewswire/ -- Today, Leo Burnett USA announced its selection as lead advertising, branding and communications agency for the National Collegiate Athletic Association (NCAA). The assignment includes strategic planning, creative development and national advertising. The account will be led from Leo Burnett Detroit.

"The passion Leo Burnett brought to the pitch made a real impact. They served up a simple, singular idea that will come to life across a number of different platforms," said Bob Williams, NCAA Vice President of Communications. "We are excited for Burnett to help transform perceptions of the NCAA and boost awareness and advocacy for the positive values of intercollegiate athletics."

With the selection of a new agency partner, the NCAA is extending its scope, from a TV-centric PSA approach to a multi-platform one that includes digital, social and non-traditional media. The first campaign produced by Leo Burnett will launch in the spring of 2013.

"The NCAA is looking to re-energize its branding and communications and we're proud to be just the right partner to help them," said Rich Stoddart, President, Leo Burnett North America. "Our teams are excited about the opportunity to do smart, engaging strategic and creative work for a brand with a strong purpose."

"With NCAA, our goal is to produce a meaningful and authentic creative product that changes the conversation from what the NCAA does to why they do it," said Steve Chavez, Executive Creative Director, Leo Burnett Detroit. "We look forward to the journey ahead."

This is Leo Burnett Group's 16th new business win over the last year in the U.S.

About Leo Burnett
Leo Burnett Worldwide, part of Publicis Groupe, is one of the world's largest agency networks with 96 offices and nearly 10,000 employees. In 2012, the global network was awarded a record-breaking 55 Lions at the Cannes Lions Festival of Creativity and was also named "Network of the Year" by YoungGuns, Dubai Lynx and MENA Cristal Awards. A HumanKind communications company, Leo Burnett Worldwide has a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people. Leo Burnett works with some of the world's most valuable brands including The Coca-Cola Company, Fiat, Kellogg's, McDonald's, Nintendo, P&G, Samsung and Tata among others. To learn more about Leo Burnett Worldwide visit our site, Facebook page and follow us via @leoburnett.

SOURCE Leo Burnett USA

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