NBCU Selects thePlatform as Central Video Publishing System for Leading Programming Networks

SEATTLE, June 20, 2012 /PRNewswire/ -- thePlatform, the leading white-label video publishing company, today announced it has signed a new multi-year agreement to serve as the back-end video management system for several of NBCUniversal's most popular programming networks.

Specifically, USA Network, Syfy, and Oxygen will be the newest programmers within NBCU to use thePlatform's cloud-based mpx video management system to reach viewers on PCs, tablets, and other IP-connected devices. thePlatform was selected after a rigorous evaluation of online video platforms. Other NBCU programming networks that also currently rely on thePlatform include: E!, NBC Local Media, NBC Sports Regional Networks, Sprout, Style, and the Golf Channel.

"NBCU is committed to staying at the forefront of innovation and providing our customers the best entertainment options across any screen, both of which are enabled by thePlatform," said Marc Siry, Senior Vice President of Digital Products and Services at NBCUniversal. "Given the independent needs of our programmers, thePlatform provides us with proven flexibility and enterprise-grade reliability that will benefit us across our organization."

"We're very proud to have been selected to play such a key role in the new digital efforts of USA Network, Oxygen, and Syfy," said Ian Blaine, co-founder and CEO of thePlatform. "Our video management system provides leading programmers across NBCU with the efficiency, scalability and versatility they require. We look forward to helping them address their evolving video needs and opportunities."

Popular NBCU Networks Tune to mpx

Implementations of mpx will vary across each of the programming networks based on their specific business needs. Information about these programmers and their websites includes the following:

• USA Network is the #1 network in all of basic cable and is seen in over 115 million U.S. homes (www.usanetwork.com);
• Syfy is a media destination for imagination-based entertainment and is currently in more than 99 million homes (www.syfy.com);
• Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud" and is available in 80 million homes (www.oxygen.com);

thePlatform publishes video and other media to PCs, mobile devices and TV. Media companies rely on thePlatform as their open, central hub for managing, monetizing and syndicating billions of professionally produced video views annually. thePlatform currently provides video management services to numerous programmers, leading media companies, and five of the top cable TV service providers in North America, including the largest "TV Everywhere" deployments. Additional details are available at www.thePlatform.com.

All products, brands, and service names listed in this release remain property of their parent companies and do not indicate official support or endorsement for thePlatform or its products and services.

About thePlatform

thePlatform™ is the leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company's services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include: Cablevision, CBC, Comcast, Cox Communications, Corus, E!, ExerciseTV, the Golf Channel, HIT Entertainment, Liberty Global, NBC Local Media, NBC Sports Regional Networks, Outdoor Channel, Oxygen, PBS, PBS KIDS Sprout, the Style Network, Rogers, Shaw Media, Style, Syfy, Time Warner Cable, Travel Channel Media, truTV, USA Network, and numerous others. With more than decade history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Wash. For more information: www.thePlatform.com.

SOURCE thePlatform

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