NBA Stars James Harden and Anthony Davis Go to Great Lengths for All-Star Style in New Foot Locker Campaign

Basketball great goes incognito to get the latest releases from Foot Locker throughout February

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Feb 04, 2014, 12:40 ET

NEW YORK, Feb. 4, 2014 /PRNewswire/ -- Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, unveiled a new national commercial today titled "Disguise," which features NBA stars James Harden and Anthony Davis.

(Logo: https://photos.prnewswire.com/prnh/20130806/NY59635LOGO)

This humorous ad features Harden devising an undercover plan so that he can repeatedly head to Foot Locker throughout February and shop for the best gear, without being recognized and mobbed by fans. Thanks to Davis' best feature—his signature unibrow—Harden gets ready to put his plan into action to kick off the month at Foot Locker. The commercial lets everyone know that Foot Locker is the place where they can find the newest and freshest basketball styles both on and off the court.

"James Harden's style is synonymous with the 'Approved' gear we know guys are looking forward to at Foot Locker in February," said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. "This is Harden's fifth Foot Locker commercial, and we are excited that our collaboration is launching at a time when our customers and fans can find the most exclusive gear at our stores."

"Foot Locker does a great job of showcasing my unique style and sense of humor in their ad campaigns," says Harden. "I've really enjoyed collaborating on another great spot that will resonate with fans."

The commercial is part of Foot Locker's successful "Approved" marketing platform and can be seen beginning today at youtube.com/footlocker and will begin airing on national broadcast on February 5.

The spot was created by worldwide agency BBDO.

For the latest information on this month's footwear releases, visit the Foot Locker Launch Locator at unlocked.footlocker.com/launchlocator.

About Foot Locker:
Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,500 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channel, including footlocker.com, Eastbay, CCS.com, SIX:02.com, runnerspoint.com, and sidestep-shoes.com, the Company is a leading provider of athletic footwear and apparel.

Additional information may be found at footlocker.com | Twitter: @footlocker #Approved | YouTube: youtube.com/footlocker | Blog: unlocked.footlocker.com | Facebook: facebook.com/footlocker

Contacts:
Matthew McNichol, Foot Locker
[email protected]
212-720-4659

David McKenzie, Edelman PR
[email protected]
212-704-8295

Multimedia Assets associated with this release:
Video: http://www.youtube.com/watch?v=_k0Xf25r-mY&feature=youtu.be
Logo: http://photos.prnewswire.com/prnh/20130806/NY59635LOGO

SOURCE Foot Locker