NAVTEQ LocationPoint™ Ad Network Adds Millions to Its Audience Reach Via Appello's Widely-Used Global Mobile Navigation Service

Appello's Wisepilot joins the fast-growing list of LocationPoint publishers

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Sep 08, 2011, 09:05 ET

CHICAGO, Sept. 8, 2011 /PRNewswire/ -- NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world has signed Appello as a publisher of the expanding NAVTEQ LocationPoint hyperlocal mobile ad network. The deal extends the reach of one of the fastest growing location-aware mobile ad networks in the world, to millions of users of Appello's Wisepilot mobile navigation service.

Appello's popular Wisepilot provides navigation services for more than 260 handset models globally and is available through the top app stores. Optimized for both driving and walking, the app is an all-inclusive real-time navigation service with 3D maps and clear voice instructions expressly designed for mobile phones. NAVTEQ LocationPoint adds to that location-savvy experience by serving consumer-friendly ads and offers to end users based on their location. With a single click, consumers can view merchant locations on map, get turn by turn directions or save coupons and deals in their LocationPoint ad wallet for later use.

In addition to tapping the LocationPoint mobile ad network, Wisepilot is powered by a range of rich NAVTEQ location content that makes it especially easy for end users to drive with ease and confidence. The app uses NAVTEQ global maps, real-time traffic information and other enhanced content including Junction Views, Motorway Signs, Extended Lanes, Driver Alerts, and Speed Limits.

The NAVTEQ LocationPoint mobile ad network comprises top mobile publishers with location-aware ad inventory, enabling advertisers to reach a large, location-targeted audience and monetise their high-value content. By combining Wisepilot 4.0 with LocationPoint advertising, Appello is differentiating its products and offering partners the opportunity to generate revenue through contextually and location relevant ads.

"Business models for mobile navigation are changing rapidly," said Martin Svensson, CEO at Appello. "It is our goal to provide the very best user experience for our consumers. Contextual, location-aware advertising services like LocationPoint are proven to be more effective for advertisers and more relevant to consumers."

"Location is already changing the face of mobile advertising by adding an innovative new dimension for both advertisers and consumers alike," added Bruno Bourguet, senior vice president, EMEA Sales, NAVTEQ. "We have been working with Appello for many years and have always shared the common goal of offering effective and commercially sound location-based services. Appello is an invaluable addition to our growing list of publishers offering a compelling and relevant advertising proposition to major brand advertisers."

About NAVTEQ

NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world. NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 5,600 employees located in 213 offices in 50 countries.

For more information on NAVTEQ Media Solutions, please visit www.navteqmedia.com or follow us on Twitter at @NAVTEQMedia.

About Appello and Wisepilot

Appello is a leading provider of mobile map, search and GPS-navigation services and offers turn-key solutions to mobile operators, handset manufacturers, automotive, OEM and enterprise customers. Appello has developed WISEPILOT™, a unique and award-winning map, search and navigation platform for mobile devices. Based on WISEPILOT™ Appello has deployed solutions with some of the largest mobile network operators and mobile handset manufacturers including LG Electronics, Sony Ericsson, MTN, T-Mobile, TIM, A1, KPN and TeliaSonera. Appello is privately held and headquartered in Gothenburg, Sweden.

For more information, visit www.appello.se | www.wisepilot.com

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SOURCE NAVTEQ