Nature Made VitaMelts® Set To Expand Its Vitamin Supplement Product Line

VitaMelts Multi and VitaMelts Hair, Skin & Nails* Available Nationwide This Fall   

NORTHRIDGE, Calif., Sept. 4, 2013 /PRNewswire-USNewswire/ -- Nature Made^®, the number one selling national vitamin and supplement brand in traditional and retail scanning outlets,[1] announced today the growth of its VitaMelts product line. The two new offerings are Nature Made VitaMelts Multi in a tropical fruit flavor and Nature Made VitaMelts Hair, Skin & Nails* in a strawberry lemonade flavor. Nature Made VitaMelts are a family of smooth-melting vitamin supplements that come in delicious, all-natural flavors.

(Photo: http://photos.prnewswire.com/prnh/20130904/DC72126)

"At Nature Made we set high standards for our products and are committed to producing unique and innovative offerings that not only diversify the brand's portfolio, but further improve and enhance the vitamin experience for our consumers. VitaMelts melt smoothly in your mouth without water, so they're easy to take on the go and enjoy anytime, anywhere. With the additions of VitaMelts Multi and VitaMelts Hair, Skin & Nails, consumers can further meet their Daily Value of essential nutrients with a great-tasting and convenient vitamin supplement," said Erin Gehan, vice president, marketing, Pharmavite.  

• Nature Made VitaMelts Multi, made in a delicious tropical fruit flavor, is specially formulated with 12 key vitamins to support the daily nutritional needs of both men and women. VitaMelts Multi contains 100% Daily Value of Vitamins A, C, E and B and 1000 IU of Vitamin D per serving.
• Nature Made VitaMelts Hair, Skin & Nails is formulated with 2500 mcg of Biotin, which may help support healthy hair, skin and nails*, and 60 mg of Vitamin C, which supports collagen production+, per serving. VitaMelts Hair, Skin & Nails comes in a tasty strawberry lemonade flavor.

The latest additions of VitaMelts Multi and VitaMelts Hair, Skin & Nails will be available this fall at major retailers, including CVS and Target. The Nature Made VitaMelts line initially launched with six offerings in fall 2012: Vitamin C (Juicy Orange), Vitamin D (Creamy Vanilla), Zinc (Honey Lemon), Energy** (Mixed Berry), Sleep (Chocolate Mint), and Relax (Green Tea Mint).

To learn more about VitaMelts and for more information on Nature Made vitamins and supplements visit NatureMade.com or visit the Nature Made Facebook page at Facebook.com/NatureMade.

About Nature Made
Nature Made^® is the number one selling national vitamin and supplement brand in traditional retail scanning outlets (according to Nielsen Scan Track Scanning Data for U.S. xAOC channels, dollar sales for the 52 week period ending 7/6/13). Manufactured by Pharmavite, Nature Made was the first national vitamin brand to earn the United States Pharmacopeia's Verified Mark for many of its products. The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well as by government agencies in each of the 50 states. Nature Made is a Proud Partner of FamilyDoctor.org, an award-winning website featuring physician-reviewed information on more than 900 health and wellness topics provided in English and Spanish, including vitamins and supplements. Visit NatureMade.com for the latest news and offerings.

*May help support healthy hair, skin and nails for those deficient in biotin. Vitamin C helps support collagen production.+

[1]Nielsen Scan Track Scanning Data for U.S. xAOC channels, dollar sales for the 52 week period ending 7/6/13.

+These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

**Vitamin B-12 supports cellular energy production.

SOURCE Nature Made