Natural Vines Brand Licorice -- A Healthier Indulgence

American Licorice Company Debuts All-Natural Premium Confection

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Jul 08, 2010, 05:06 ET

BEND, Ore., July 8 /PRNewswire/ -- For consumers who are more health-conscious and looking for products that don't contain artificial ingredients, the American Licorice Company, one of the nation's oldest confectionary manufacturers, has debuted the Natural Vines™ brand, its new line of premium gourmet licorice. Made with only natural flavors and colors from natural sources, and sweetened with molasses and pure cane sugar, Natural Vines contain no trans or saturated fats, no high fructose corn syrup or preservatives, zero cholesterol, and are very low in sodium.

"More than ever, consumers are reading package labels and scrutinizing the ingredients in the food they're buying for themselves and their families," said Michael Kelly, Manager of Consumer Communications at American Licorice Company. "We make Natural Vines with pure, simple, and wholesome ingredients to provide a healthier alternative for consumers looking for something sweet."

The two flavors, Black and Strawberry, contain natural licorice extract and are made from a unique cooking process that delivers a soft, chewy texture and a deep, rich flavor. The bite-sized twists have less than 17 calories each, and come in a convenient resealable bag that keeps in freshness and flavor and allows for easy portion control. Natural Vines are arriving in select grocery stores and specialty markets throughout the United States in the summer of 2010, and will also be available online at www.candycabinet.com. The manufacturer's suggested retail price is $3.49 for an 8 oz. bag.

"Natural Vines are a satisfying sweet that consumers can feel good about indulging in," said Mariam Worsham, Brand Manager of Licorice Confections at American Licorice Company. "Licorice connoisseurs have told us they enjoy their distinctive flavor and texture, kids love them because they taste great and are fun to eat, and they're an excellent choice for consumers seeking out an all natural treat."

Additional information is available online at www.naturalvineslicorice.com/.

SOURCE American Licorice Company