Natural Products Expo East Taps United Natural Foods, Inc. as Show's Official Distributor Partner

BOULDER, Colo., May 18 /PRNewswire/ -- New Hope Natural Media is pleased to announce several new initiatives to foster stronger buyer/seller relationships at Natural Products Expo East (www.expoeast.com) in 2010.  As part of the launch of these new initiatives, United Natural Foods, Inc. (UNFI), the natural and organic industry's largest distributor, has been named the official distributor partner of Natural Products Expo East 2010.

"We're excited to play a key role in returning Natural Products Expo East to its historical roots as a selling show, offering retailers a strong financial incentive, in addition to extensive networking and educational opportunities. UNFI is contributing to show specials, resulting in larger discounts from an extensive list of suppliers for show attendees," said John Raiche, vice president of Marketing for UNFI.

"Our partnership with UNFI increases Natural Products Expo East exhibitors' ability to place their natural and organic products on the shelves of all natural and conventional retail outlets and into foodservice distribution nationwide," said Fred Linder, president of New Hope Natural Media.

In addition to this partnership, changes to Natural Products Expo East 2010 will include:

• Hosted events and education for niche communities within the industry.
• Extended encouragement and promotion of onsite manufacturer specials.
• Targeted programs to reduce exhibitor costs and increase ROI.

Natural Products Expo East will take place at the Boston Convention & Exhibition Center, October 13-16, 2010. Please visit www.expoeast.com for more information about these initiatives surrounding the East Coast's largest trade show for natural, organic, and healthy products.

New Hope Natural Media (www.newhope.com), a division of Penton Media Inc., the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services. As the leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets. Penton is where professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com.

United Natural Foods, Inc. (www.unfi.com) carries and distributes more than 60,000 products to more than 17,000 customer locations nationwide. The Company serves a wide variety of retail formats including conventional supermarket chains, natural product superstores, independent retail operators and the food service channel. United Natural Foods, Inc. was ranked by Forbes in 2005 as one of the "Best Managed Companies in America," ranked by Fortune in 2006, 2007, 2009 and 2010 as one of its "Most Admired Companies," winner of the Supermarket News 2008 Sustainability Excellence Award, and recognized by the Nutrition Business Journal for its 2009 Environment and Sustainability Award.

SOURCE New Hope Natural Media

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