Natural Products Expo East Returns to Baltimore for 2011

BOULDER, Colo., Aug. 5 /PRNewswire/ -- Natural Products Expo East (www.expoeast.com)—the East Coast's largest trade show for natural, organic, and healthy products—will once again make its home at the Baltimore Convention Center in Baltimore, MD in 2011 after the show's third year in Boston, MA this Fall, Oct. 13-16, 2010.

"We are constantly evaluating the needs of our clients and the market when determining the characteristics of our trade events," said Erica Stone, Natural Products Expo East show manager. "After undergoing significant market analysis aimed to improve the atmosphere and experience of participating in Natural Products Expo East,  it has become evident that a move back to Baltimore is key to the success of the communities for which it exists."

The move will accompany the introduction of several key initiatives in 2010 aimed to amplify show floor (onsite) order-writing and buying activity, reduce expenses, increase participant ROI, and facilitate community-building. Initiatives include:

• Unique onsite buying opportunities with matchmaking pre-show, guided product searches onsite, and increased show specials.
• Targeted programs to reduce exhibitor costs and increase ROI.
• Extended encouragement and promotion of onsite manufacturer specials.
• Hosted events and education for niche communities within the industry.

"Boston is a lot of fun and Expo East continues to have a lot to offer regardless of location, but the return of the show to Baltimore is like going back home for this industry. The familiar convenience of the Inner Harbor, both from a cost and access to market perspective, will maximize the ability for retailers and manufacturers alike to be successful," said long-time Natural Products Expo East attendee Ralph Celebre of Basil Bandwagon.

Natural Products Expo East will take place this year at the Boston Convention & Exhibition Center, Oct. 13-16, 2010. Please visit www.expoeast.com for more information.

Attended by as many as 25,000 industry professionals and featuring thousands of exhibits, Natural Products Expo East (www.expoeast.com)  is the largest natural, organic, and healthy products trade show on the East Coast. With the newest and best-selling products and branded ingredients available this show features the best in organic at All Things Organic/Organic Products Expo-BioFach America, offers an extensive retailer training program and provides an advocacy platform through a strategic partnership with Natural Products Association East. Natural Products Expo East is ranked as one of the top 200 tradeshows in the US.

Natural Products Expo East is produced by New Hope Natural Media (www.newhope.com), a division of Penton Media Inc., the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services.

SOURCE New Hope Natural Media

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