Natural Goes Social with NPA Facebook and Twitter Pages for Consumers, Industry and Policymakers

NPA to Increase Visibility of Natural Products and Certification Programs, and Build an Online Community that Follows and Supports NPA

WASHINGTON, Nov. 2, 2010 /PRNewswire-USNewswire/ -- The Natural Products Association (NPA) now offers another way to stay on top of what is happening with NPA, its advocacy actions, and its Natural Seal programs through newly-launched Facebook pages and Twitter feeds. These new connections will:

• Keep NPA members informed about federal and state activity that may impact their business
• Help consumers easily identify personal care and home care products that are truly natural
• Share news, research and trends in the natural products industry

"Consumers can get the information they want about natural products by connecting with NPA and the Natural Seal through these popular and powerful social networks," said John Gay, executive director and CEO. "NPA will offer up-to-date information about the issues facing manufacturers, retailers and consumers of natural products just when they need it."

NPA will highlight NPA-certified natural products and ingredients, plus timely information about what consumers and experts are saying about the benefit of natural products. In addition, NPA will feature:

For Consumers—The latest certified natural personal care and home care products, educational guides, and online resources

• Facebook: The Natural Seal at www.facebook.com/NPANaturalSeal
• Twitter: NPA Natural Seal at http://twitter.com/NPANaturalSeal

For Industry and Policymakers—Updates on NPA natural certification programs, industry news, and events

• Facebook: Natural Products Association at www.facebook.com/NaturalProductsAssociation
• Twitter: NPA National at http://twitter.com/NPANational
• Twitter: NPA California at http://twitter.com/NPACalifornia

NPA plans to further expand its online presence next year through other social media like blogs, LinkedIn and YouTube. For more information about NPA and natural products, visit www.npainfo.org.

Natural Products Association

The Natural Products Association (NPA), founded in 1936, is the largest and oldest non-profit organization dedicated to the natural products industry, representing more than 10,000 retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids. As the leading voice of the natural products industry, the NPA's mission is to advocate for the rights of consumers to have access to products that will maintain and improve their health, and for the rights of retailers and suppliers to sell these products. Visit www.NPAInfo.org.

Find NPA on Facebook: Natural Products Association and The Natural Seal

Follow NPA on Twitter: NPA National, NPA Natural Seal and NPA California

SOURCE Natural Products Association