Natural Fiber Clothing Maker, DreamSacks, Rebrands as Yala

Premium, Sustainable Fiber Clothing and Linens Company Approaches Future with Name Change and Core Re-Brand

News provided by

Jan 26, 2011, 08:15 ET

ASHLAND, Ore., Jan. 26, 2011 /PRNewswire/ -- DreamSacks® – purveyor of premium, sustainable designs, announces today its rebrand to Yala, in support of the company's global growth and modernized identity. Operating under its new name immediately, all goods designed and sold by the company, will now be known as Yala brand products. With a new name, lookbook, website, updated manifesto, and expansion into organic cotton apparel, Yala more accurately reflects the company's current position as a leading natural and sustainable fiber brand, and its mission as a leader in sustainable business practices.

Founded in 1996, by Nancy and Larry Morgan and their daughter Chelsea, Yala's namesake silk DreamSacks® were created to fulfill the family's personal comfort and safety needs during travels through Asia. This humble but exotic beginning propelled the Morgans on a storied journey, inspiring the production of clothing, jackets, and accessories, and fostering international friendships with their select manufacturers. Today, the family-owned business markets a vibrant collection of natural fiber clothing for men, women and babies including sleepwear, sportswear, jackets and accessories, as well as home & travel goods, still produced responsibly by entrepreneurial suppliers in Asian villages personally sourced by the Morgan family.

"In the fifteen years since our launch, the DreamSacks® company has blossomed far beyond our dreams. In the spirit of continuing to expand the now booming natural fiber business, we wanted to respond to our loyal customers and retailers through a strategic rebrand, responding to their thoughtful feedback about what they want from the next generation of our products," said Yala founder Nancy Morgan. "In response, we've chosen the name Yala for our company, and ensure our retailers and customers that our products will continue to provide wonderfully soft, elegantly simple designs to adventurers of all ages. Yala is a global brand born from a global word – spanning seasons, provinces, and languages, for adventurers of the world."

As a forerunner in the sustainable fiber industry when entering the market in the 1990s, there were substantial barriers to entry. With growing industry support, Yala now proudly moves into organic cotton apparel. According to the Organic Cotton Market Report 2009 released by Organic Exchange in 2010, global sales of organic cotton apparel and home textile products surpassed $4 billion in 2009. This reflects a 35% increase since 2008.

Yala fabrics come exclusively from sustainable fibers - organic cotton, renewable bamboo viscose and silk, colored with low-impact, azo-free dyes. From its own collaborative design process to the material sourcing, to manufacturing using carbon offset credits, to shipping by electric vehicle, to paperless billing, reusing, recycling, and solar harnessed lighting, to holistic customer relations, Yala hopes to guide consumers toward familiar designs with an undeniably positive impact.

About Yala: Yala believes that leaders in design and commerce have the responsibility to lead the way towards a more conscious approach to practicing business. Yala is a global brand that provides thoughtfully designed, consciously produced products. The Yala line has organically evolved from travel accessories to a line of apparel, home goods and accessories designed to weather the seasons, withstand the years and travel the globe. Yala is dedicated to fair wages and ethical, community-enhancing manufacturing. Yala is a Green America approved business, family-owned, and based in Ashland, Oregon. With over 2,000 U.S. accounts in the apparel, gift and consumer catalog channels in addition to Yala's own e-commerce, http://www.yaladesigns.com is poised to continue its growth, adventures and expansion.

SOURCE Yala