Native Union Gets A "GRIP" On CES With Debut Of Expanded GRIPSTER iPad Case Collection

LAS VEGAS, Jan. 7, 2013 /PRNewswire/ -- Native Union's signature fusion of design and function has taken another leap forward with the debut of additions to its GRIPSTER family: the GRIPSTER Wrap and GRIPSTER Type. Announced today at the 2013 International Consumer Electronics Show, the GRIPSTER line redefines the iPad user experience by providing even more ways to efficiently, comfortably and stylishly integrate your go-everywhere device into your life, whether for work, travel or play. Native Union will showcase all GRIPSTER cases, and debut its SWITCH portable speaker, at booth #5225 in the North Hall of the LVCC.

First introduced in Summer 2012, the GRIPSTER's iconic 3-in-1 grip, stand and handle has been enhanced with a slimmer shell and smaller handle to provide users with a more comfortable and secure grasp on their iPad, while still offering an integrated ability to rotate the device 360 degrees and position it at any angle for optimal viewing in either landscape or portrait mode. With the debut of the GRIPSTER Wrap, iPad users can enjoy all the versatility of the GRIPSTER with added protection to their device in the form of an integrated six-fold "snap + wrap" system that securely encases the screen. The GRIPSTER Type offers the perfect complement to the line with its built-in, Bluetooth®-enabled keyboard that lasts up to six months on one charge. The integrated keyboard is ideal for the business traveler and a variety of other professional environments, as it enables comfortable typing with a completely detachable and lightweight design.

"Tablets are no longer just toys—they've truly become an essential device that's transforming the way we communicate in both business and our personal lives," said John Brunner, managing director, Native Union. "Consumers are hungrier than ever for accessories that help them use their tablet at its full potential, whether at the office, traveling or at home. Our GRIPSTER family is designed with this multi-dimensional consumer in mind, providing them with a solution that increases the device's functionality, without compromising Native Union's signature design flair."

The GRIPSTER family is compatible with the iPad 2 and third generation iPad, and will be available from $49.99 in a variety of stylish colors, including Grey, Red and Black. Consumers can purchase the GRIPSTER, GRIPSTER Wrap and GRIPSTER Type online at NativeUnion.com in Spring/Summer 2013. For more information on the GRIPSTER family and all of Native Union's products, please visit www.nativeunion.com/us or view the Facebook page at www.facebook.com/nativeunion. If attending CES, please visit the Native Union booth at the LVCC North Hall, #5225.

About Native Union
Native Union is the inspiration of an international group of entrepreneurs and designers from Britain, France, Japan, and Hong Kong, with the simple goal of enhancing the art of communication with a focus on style, design and ease-of-use. The Native Union team is driven to reinvent how users communicate daily in their homes, offices and travels and is the first to bring the cell phone handset concept to over 60 countries worldwide. By creating stylish and design-friendly devices that function as much as a technological tool as an integral part of a design concept, Native Union is leading the way in bringing the most chic and trendy techcessories to consumers. Visit www.nativeunion.com for more information and images.

SOURCE Native Union

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