National Underwriter Life & Health Announces Top Performing Advertisements in the February 15, 2010 Issue

HOBOKEN, N.J., April 8 /PRNewswire/ -- National Underwriter Life & Health, published by Summit Business Media, announced the top performing print advertisements highlighted in a Baxter Research Center Inc. advertising effectiveness survey of the February 15, 2010 issue of National Underwriter Life & Health.

The study measures the overall effectiveness of advertisements as it relates to a reader remembering an ad and/or starting to read an ad. These ads effectively engaged insurance agents reading National Underwriter Life & Health after capturing their initial attention.

The following companies received the highest recall "seeing" scores:

• Allianz Life Insurance Company of North America
• Mass Mutual Financial Group
• Ohio National Financial Services
• Principal Financial Group
• Delta Dental

The following companies received the highest recall "starting to read" scores:

• Delta Dental
• Ohio National Financial Services
• Mass Mutual Financial Group
• Principal Financial Group
• Astonish Results

"It is important for our partners to understand how agents respond to their advertisements," said Tashawna Rodwell, Publisher of National Underwriter Life & Health. "This valuable Baxter Research Center ad study is a great tool for our partners to ensure their ads are addressing the needs of life and health insurance agents."

Baxter Research Center Inc. is a global marketing information firm supporting the world's most successful business-to-business media brands.

ABOUT SUMMIT BUSINESS MEDIA

Summit Business Media is the leading B2B media and information company serving the insurance, investment and professional services markets through a variety of channels, including online, print and live events. SBM provides breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data to the markets it serves. Through its Media and Reference Divisions, the company publishes 17 magazines and 150 reference titles. The Events Division hosts a dozen conferences in support of Summit's magazine brands and sponsors the International Investment Conferences on global mining investment. SBM's Data Division, comprised of Highline Data and Judy Diamond Associates, is the leading data provider of financial and marketing information on insurance companies, life and property-casualty agents and investment advisors. Summit Business Media, a Wind Point Partners company, employs 400 employees in a dozen offices across the United States.  For more information, please visit SBMedia.com.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Tashawna Rodwell

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=94291

SOURCE Summit Business Media

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