National Survey Finds A Clue To Better Hydration

Home Carbonation Users Drink 43 Percent More Water Than Non-Users

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Dec 02, 2014, 09:00 ET

MOUNT LAUREL, N.J., Dec. 2, 2014 /PRNewswire/ -- A new survey conducted by Toluna, a leading global research company, revealed that Americans who own a home carbonation maker consume more water than those who don't. Of the 3,680 adults surveyed, those who made their own sparkling water, consume 43 percent more water and "water based beverages" than average Americans, or the equivalent of almost three more glasses of water a day. The survey also showed that people who use home carbonation makers consume less full sugar beverages, such as sodas, juices and energy drinks, than those households without one.

Home Carbonation Users Drink 43 Percent More Water Than Non-Users

"Water-based beverages" were defined as tap water and still water as well as sparkling water, flavored sparkling water and drinks made using a home sparkling water maker, excluding sodas and juices.

"At SodaStream, we've always believed that our products help people hydrate healthy. This survey supports that and reinforces our belief that we are a powerful tool in helping people live a healthier life by simply drinking more water," said Daniel Birnbaum, CEO of SodaStream. "By making water exciting by adding bubbles and the possibility of natural flavors or a squeeze of lemon, SodaStream gives Americans the opportunity to better enjoy water and drink more of it. This proof is a very exciting discovery for us."

Additional survey highlights include:

More Sparkles = More Sipping: Almost half of Americans surveyed believe that having fresh sparkling water (plain or with flavors) available at home will help them drink more water. In fact, SodaStream users strongly agree that SodaStream helps them hydrate more (84 percent). "Palatability" and "pleasure" were the primary reported reasons for increased consumption of water.
I Want to Drink More Water: 40% of all adults surveyed reported understanding the health benefits of adequate hydration and felt that home carbonation might help increase their intake.
Water Loyal and Brand Loyal: 56% of SodaStream users report using their machines primarily to make sparkling water. These users also report using SodaStream exclusively for their sparkling beverage consumption in the home.

For more information on SodaStream and to stay up-to-date on the brand's health and wellness-focused initiatives, please visit: http://www.sodastream.com.

Toluna, a leading market research firm, conducted the survey online with 3,680 nationally representative U.S. adults ages 18+ between November 2 – November 8, 2014.

About SodaStream
SodaStream is the world's leading manufacturer and distributor of home beverage carbonation systems which enable consumers to easily transform ordinary tap water instantly into sparkling water and flavored sparkling water in seconds. Sparkling water makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 65,000 retail stores in 45 countries around the world, including 17,000 retail stores in the United States. For more information, visit http://www.sodastream.com

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SOURCE SodaStream