National Summit on Strategic Communications Draws Military, Corporate Executives to Washington DC April 16-17
Two Full Days Dedicated to Exploring Trends in Corporate Communications, Government Relations and Military Public Affairs
Public Engagement, Social Media, Reputation Management Top the Agenda
WASHINGTON, April 3, 2012 /PRNewswire/ -- Using plenary speakers and panel discussions, the 3rd National Summit on Strategic Communications – scheduled April 16-17 in Washington DC – will deliver actionable strategies for engaging employees, building authentic brands, elevating corporate responsibility, and playing a constructive role in shaping public policy. The popular annual event is strategic in focus and global in scope, attracting business, military and government leaders.
Seating is limited. Registration information is at www.strategicsummit.com.
The U.S. Navy Chief of Information – Rear Admiral Dennis J. Moynihan – is among plenary speakers who will address the imperative for the military, government and private sector to use new communication strategies to successfully promote their interests, policies, and objectives.
"Program content is at a high level, designed to attract senior executives who have a direct stake in critical issues facing organizations today," said Robert Grupp, Summit Director and President of Grupp Global Partners LLC. "Participants will learn successful new techniques for engaging key stakeholders – especially in social media channels – and positive and constructive ways for organizations to increase their influence and improve reputations."
- More than a good product! Authentic engagement as competitive advantage – C. Perry Yeatman, Senior Vice President, KRAFT FOODS
- Traveling the 'Fast Lane' on the Global Information Highway – Patrick O'Neil, Director, Open Source Center,CENTRAL INTELLIGENCE AGENCY
- Best practices in measuring results and evaluating outcomes – Brigadier General Jerry C. McAbee, US MARINE CORPS (ret), and Devina Diggs, Analysts for CUBIC CORPORATION; David Michaelson, DAVID MICHAELSON & COMPANY
- Trust and Reputation: Developing an Integrated Approach – Daniel Diermeier, Ph.D., IBM Distinguished Professor of Regulation and Competitive Practice & Director of Ford Center for Global Citizenship, KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY
- Advocacy, Outreach & Influence: Winning strategies – Elizabeth Bartz, President & CEO, STATE AND FEDERAL COMMUNICATIONS, INC., Gloria Story Dittus, Chairman, STORY PARTNERS
Also delivering a keynote – on Monday, April 16 – is Thad Allen, Senior Vice President at Booz Allen Hamilton. Admiral Allen is retired commandant of the US Coast Guard. He was the National Incident Commander for the nation's responses to Hurricane Katrina and the BP oil spill in the Gulf of Mexico.
The highly-interactive annual Strategic Communications Summit has been recognized by public affairs and communications executives as a leading forum. The Summit is sponsored by the General Electric Company. Media partners include PR Newswire and O'Dwyer's PR. The Summit is co-hosted by ExL Events and Grupp Global Partners LLC.
A complete agenda and faculty list is available at www.strategicsummit.com. Use Priority Code: C206PRNS when registering.
For Further Information:
Robert Grupp
Summit Director
+1-484-557-8401
[email protected]
SOURCE National Summit on Strategic Communications
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