National Smarties Day is Coming this October 2

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Sep 27, 2023, 10:02 ET

Smarties Candy Company is on a Roll Toward its 75^th Year

UNION, N.J., Sept. 27, 2023 /PRNewswire/ -- As the autumn leaves crunch and we roll into October, Smarties Candy Company is excitedly preparing for the second annual National Smarties Day on October 2^nd. National Smarties Day celebrates the iconic candy rolls, a Halloween favorite for nearly 75 years, as well as the heritage and evolution of this family business.

Join the #Smarties Celebration

The brand stays connected to its fans through an engaging social media presence with not-to-miss delicious surprises. Those who want to join the fun can follow @Smarties across socials for multiple chances to win a year's supply of candy to celebrate National #Smarties Day.

Last year, the company also gave away massive amounts of candy with their #SmartiesChallenge on TikTok. Their collaboration with creator Michael Ligier resulted in a viral Smarties caviar video racking up over 2 million views across platforms.

Smarties Candy Company: A Women-Run Family Business

Born from founder Edward Dee's American dream, the company's tale now casts a spell of girl power, with fifth-generation candy makers Sarah Dee, Jessica Dee Sawyer and Liz Dee continuing their family's tradition as company co-presidents. Under their leadership, the classic brand is thriving, with over 2 billion Smarties rolls delighting taste buds each year.

"National Smarties Day celebrates more than just our candy rolls; It's about the magic of creating new, sweet memories every day with our family, friends and communities," says Co-President, Sarah Dee.

Empowering Education: Smarties Contributes to Classrooms

The company is serving from a cauldron of generosity with a $25,000 donation to DonorsChoose, supporting classrooms across the nation. The gift is part of the Smarties Think initiative, which has contributed $275,000 to public school classrooms in need of resources. The goal is to give students access to a great education so everyone can be a Smartie.

Why celebrate National Smarties Day?

Because every day deserves a sprinkle of sweetness.

🍬 Smarties Media Kit: https://bit.ly/NationalSmartiesDay2023

🍬 National Day Calendar: National Smarties Day

SOURCE Smarties Candy Company