National Press Club and Adfero Group Launch 'Get PR Smart'

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Mar 11, 2010, 11:49 ET

2010 Continuing Education Series Helps Public Relations Pros Keep Up With New Trends

WASHINGTON, March 11 /PRNewswire-USNewswire/ -- The National Press Club (NPC) and Adfero Group announced today "Get PR Smart," a series of continuing education events custom-tailored for public relations and communications professionals. The series will cover a variety of topics including how social media has changed the way reporters, sources and communication professionals interact, as well as learning how to use new, inexpensive technologies to get a client's message in front of the right audience.

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"Given that many of NPC members are non-journalist communication professionals, we're excited to partner with Adfero Group to provide those valued members with timely and relevant training that will help them succeed in an intensely competitive field," William McCarren, executive director of the National Press Club, said.

Events throughout the year will include three half-day conferences with panelists from a variety of backgrounds discussing topics relevant to today's PR practitioner, as well as six classroom-style educational seminars focused on the study and practical application of new tools and technologies in the PR world.

"Since the media landscape is changing so rapidly, PR professionals constantly need to learn new things and hone their skills," said Jeff Mascott, managing director of Adfero Group. "Adfero is proud to partner with the prestigious National Press Club to bring out the best in our profession."

The first event in the series begins on March 26 with future events running through December of 2010. Events are open to both members and non-members. To see a calendar of seminars and conferences and register, please visit www.press.org/prsmart.

The National Press Club is the world's leading professional organization for journalists. Founded in 1908, the Club has 3,500 members representing most major news organizations. Each year, the Club holds more than 2,000 events including news conferences, luncheons and panels, and more than 250,000 guests come through its doors. For more information about the Club and its programs go to press.org.

Adfero Group is a pioneering public relations firm that integrates sophisticated digital strategies with traditional communications tactics to advance our clients' public affairs or business agendas. Adfero's novel mix of offline and online tactics helps corporations, associations and government entities communicate effectively in today's constantly evolving media environment. Learn more about Adfero's work at www.adfero.com.

SOURCE National Press Club