National Pork Board Celebrates Hispanic Heritage Month With Launch Of Facebook Page In Spanish, Social Media Promotion And Website Revamp

Latin America - español

Partnership with Chef Gilberto Cetina highlights his pork recipes and cookbook

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Sep 13, 2012, 08:00 ET

DES MOINES, Iowa, Sept. 13, 2012 /PRNewswire/ -- In celebration of National Hispanic Heritage Month, the National Pork Board has launched a Facebook page in Spanish and a month-long social media promotion with daily and weekly prizes. Additionally, the National Pork Board has revamped its Spanish-language website.

"We are very excited about providing greater resources for our Spanish-speaking consumers," said Traci Rodemeyer, Director of Pork Information for the National Pork Board. "Pork is a staple in many traditional Latino dishes and a family meal favorite. We hope that our recipes and tips will inspire more creative cooking, and we encourage our Facebook fans to enjoy their online community and to enter the sweepstakes for a chance to win some fun prizes."

As part of the Hispanic Heritage Month celebration, the National Pork Board has partnered with Los Angeles-based Chef Gilberto Cetina, a Mexican-born restaurant owner and cookbook author. "I am honored to join the National Pork Board in celebrating our Latino community in the U.S.," said Cetina. "I will be sharing some of my favorite recipes weekly, and I look forward to seeing what other dishes pork fans enjoy cooking."

The National Pork Board Sweepstakes will be held from Sept. 15 to Oct. 15 and will be hosted on Facebook. It will feature daily prize packs, which include an apron and meat thermometer with "El sabor de mil platillos" (The Taste of a Thousand Dishes) logo. The weekly prize will be a "Sabores Yucatecos a Culinary Tour of the Yucatan" cookbook autographed by Chef Gilberto. One grand prize winner will receive a 17-piece cookware set. Participants will be able to enter once a day for a chance to win one of the 36 prizes. For sweepstakes rules and registration, go to www.facebook.com/PorkMilRazones.

National Hispanic Heritage Month is observed from Sept. 15 to Oct. 15. It was enacted into law on August 17, 1968.

About National Pork Board
The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount based on a formula. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and food service marketing, export market promotion, production improvement, technology, swine health, pork safety and environmental management. For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-7675 or check the Internet at www.pork.org.

PorkElSabordeMilPlatillos.com and PorkBeInspired.com are Spanish/English resource websites for recipes, nutritional facts, choice cuts, merchandise and the latest news on pork. The sites are administered by the National Pork Board.

SOURCE National Pork Board