National NASCAR Sponsor Launches Docuseries Chronicling Defending Daytona 500 Champion Austin Cindric

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Jan 26, 2023, 13:38 ET

Discount Tire showcases NASCAR Rookie of the Year's journey leading up to the 2023 Daytona 500

PHOENIX, Jan. 26, 2023 /PRNewswire/ -- Discount Tire, a leading independent tire retailer and NASCAR sponsor, will launch a three-part docuseries, "Defending Daytona," beginning Saturday, Feb. 4, 2023. The series will highlight Austin Cindric, driver of the No.2 Discount Tire Ford Mustang, and his experiences as he prepares to defend his title at the Daytona 500 race in Florida. Promotional teasers will air online and Discount Tire's social media channels in the coming weeks, with part one of the docuseries airing Saturday, Feb. 4, 2023, with subsequent episodes released Saturday, Feb. 11, and Saturday, Feb. 18, prior to the Daytona 500 race Sunday, Feb. 19.

"I am honored to race again for Discount Tire in the Daytona 500 and for the opportunity to chase another win in the Great American Race," said Cindric, driver of the No. 2 Discount Tire Ford Mustang. 'Defending Daytona' puts a spotlight on the time and dedication this sport requires to succeed and my team's hard work that makes it all possible."

The series features interviews from Cindric, his father, driver Joey Logano, and Team Penske executives as he prepares to race and defend this year's Daytona 500 title. Footage from Cindric's previous races, standout moments in his career, and Penske's training facility are showcased in each episode.

"Discount Tire is excited for fans and viewers to get a behind-the-scenes look at the road to Daytona through our first-ever docuseries," said Kevin Fournier, director of marketing and advertising at Discount Tire. "We're honored to support Austin Cindric again this season with the opportunity to bring home a third win at the race for Team Penske and Discount Tire."

To complement the series, Discount Tire is hosting a social media contest where the winner will receive an all-expenses-paid trip to a NASCAR race of their choosing for which Discount Tire is a primary sponsor. The contest opened Saturday, Jan. 21, and will run through Tuesday, Jan.31. The winner of the contest will be randomly selected and announced on Monday, Feb. 6. Once selected, the winner will be notified to the email used to enter the sweepstakes. For more information on the social media contest and how to enter, follow Discount Tire on Instagram: @discount_tire, Twitter: @DiscountTire and Facebook: @DiscountTire.

About Discount Tire

Discount Tire is a leading independent retailer of tires and wheels. Founded in 1960 by Bruce Halle, the company serves customers at more than 1,100 stores in 37 states. The company does business under the trade name Discount Tire in most of the U.S. and America's Tire in parts of California. Discount Tire acquired Tire Rack, a direct-to-consumer tire retailer, and distributor, in 2021. Treadwell, Discount Tire's proprietary online tire-buying guide, uses decades of data and individual driving habits to recommend the right tires for each driver's unique needs. Discount Tire is a primary sponsor of the No. 2 Ford Mustang in the NASCAR Cup Series. For more information, visit www.discounttire.com.

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SOURCE Discount Tire