National Bomb Pop® Day Offers Flavorful Patriotic Preview

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Jun 27, 2013, 06:00 ET

LE MARS, Iowa, June 27, 2013 /PRNewswire/ -- For 58 years Americans have beat the summertime heat with the iconic red, white and blue Bomb Pop. This Thursday, June 27, fans of the ice cream truck classic can, in one sweet swoop, celebrate National Bomb Pop Day and rev their patriotic engines for the 4^th of July, which, not coincidentally, falls exactly one week later.

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The original Bomb Pop is made up of six fins of cherry, lime and blue raspberry goodness. This summer, however, Bomb Pop puts a delicious twist on the traditional variety with two new colorful flavors:

Sour Wower: Grape, Green Apple and Blue Raspberry flavors combine for some serious sourness.
Hawaiian Punch^®: Ride the wave of flavor with Hawaiian Punch Fruit Juicy Red^®, Orange Ocean^® and Green Berry Rush^®.

The new and classic flavors are available at retailers nationwide for a suggested retail price of $2.99 for a box of 12 pops.

The summertime fun continues when two of America's favorite pastimes unite. As the official sponsor of Little League^® Baseball and Softball, Bomb Pop will have booths set up at regional tournaments starting in July and the Little League World Series in August to help fans keep cool and snag special prizes.

About Wells Enterprises, Inc. and Bomb Pop
Wells Enterprises, Inc. is the largest privately held, family-owned ice cream and frozen treat manufacturer in the United States. The company was founded in 1913 and is headquartered in Le Mars, Iowa, the Ice Cream Capital of the World. Wells produces more than 1,100 ice cream and frozen novelty products, including its signature brand, Blue Bunny^®, and super premium brand, 2nd St. Creamery™ and the iconic Bomb Pop^®. Wells also manufactures licensed frozen treat brands including Yoplait^® frozen yogurt and Weight Watchers^® frozen novelties. Visit WellsEnterprisesInc.com.

FOR MORE INFORMATION:
Maddie Essig
Wells Enterprises, Inc.
712.546.4000
[email protected]

Christi Davis
Crossroads
816.423.6263
[email protected]

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SOURCE Wells Enterprises, Inc.