National Association of Corporate Directors Taps MWW Group to Lead Public Relations Program

WASHINGTON, May 27 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's top ten public relations firms, announced today that it is has been hired by the National Association of Corporate Directors (NACD), a 10,000 member nonprofit organization focused on advancing exemplary board leadership by empowering members through education, a forum for peers to share ideas, and an extensive knowledge base of information and publications.  MWW Group's corporate communications and DialogueMedia practices will spearhead an integrated public relations program designed to bolster the organization's reputation among its constituencies throughout the corporate, financial and digital space and establish it as a go-to resource for corporate directors.

"With a distinguished 30-plus year history, the National Association of Corporate Directors is truly the voice of the director, delivering the insights and wisdom that corporate board members need to confidently navigate the complex and shifting challenges they face," said Michael W. Kempner, president and CEO, MWW Group.  "By leveraging our experience across a wide variety of clients – from large, publicly-traded multi-national firms, to private and non-profit companies – along with our deep background in the legislative/regulatory arena in an integrated, strategic way, we will help NACD connect with its stakeholders, articulate its message, further develop its leadership position with the media, and ultimately drive membership."

MWW Group will lead a media relations and thought leadership campaign and institute a social media platform for the organization.

"What drew us to MWW Group was the team's understanding of the world in which NACD operates, relationships with our key audiences and record of delivering positive results through strategic counseling with excellent execution," said Ken Daly, president and CEO, National Association of Corporate Directors. "We are excited to work with them as we continue to build our brand and promote leading practices for corporate governance."

About NACD

The National Association of Corporate Directors (NACD) is the only membership organization delivering the information and insights that corporate board members need to confidently navigate complex business challenges and enhance shareowner value. With more than 10,000 members, NACD advances exemplary board leadership.  NACD is focused on creating more effective and efficient boards through director-led education and peer forums to share ideas and leading practices based on more than 30 years of primary research. Fostering collaboration among directors and governance stakeholders, NACD is shaping the future of board leadership.  To learn more about NACD, visit www.NACDonline.org.

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).

SOURCE MWW Group

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