National Amusements Becomes First Cinema Chain in Northeast to Offer Smartphone App

NORWOOD, Mass., Feb. 15, 2011 /PRNewswire/ -- National Amusements, Inc., a world leader in the motion picture exhibition industry, has unveiled its new mobile application for iPhone®  and Blackberry®, making it the first cinema chain in the Northeast to offer a dedicated smartphone app to its customers.

The app allows users to instantly locate their nearest theater using GPS and securely purchase tickets to any National Amusements theater in the United States at all Showcase, Multiplex, and Cinema de Lux locations, as well as view trailers and movie synopses, check show times and get insider access to special deals.

"We are living in a mobile age where smartphones are the access point to virtually everything," said Scott Bernstein, Vice President of Global Marketing, National Amusements.  "The Showcase app will give our customers the ability to get their show times and purchase tickets instantly. It's a convenient, must-have tool for all movie fans."

The Showcase Cinemas smartphone application, one of the few dedicated cinema apps in the U.S., also lets users age 21 and older book tickets to Lux Level showings, which feature access to a private, full-service restaurant and lounge before, during, and after the movie, and also offers high-end amenities such as oversized leather rocking auditorium seating with service call buttons in the arm rests.

The Showcase Cinemas app is currently available for download free of charge from iTunes and the Blackberry App World.

About National Amusements

National Amusements, Inc. is a world leader in the motion picture exhibition industry operating more than 950 movie screens in the U.S., U.K., and Latin America. National Amusements delivers a superior entertainment experience in theaters around the world under its Showcase, Multiplex, and Cinema de Lux brands. Based in Norwood, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service, MovieTickets.com, and is the parent company of both Viacom and CBS Corporation. Visit them at www.nationalamusements.com.

Apple, iPhone, iPod Touch, and iPad are registered trademarks of Apple Inc.

Blackberry is a registered trademark of Research in Motion.

SOURCE National Amusements, Inc.

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