Nathan's Famous Sets GUINNESS WORLD RECORDS™ Title for Most Selfies Taken Simultaneously at Busch Stadium in St. Louis

LISLE, Ill., May 16, 2015 /PRNewswire/ -- Nathan's Famous, the iconic hot dog company based in Coney Island, N.Y., set a GUINNESS WORLD RECORDS™ title today for Most selfies (self-portraits) taken simultaneously with 4,296 at Busch Stadium in St. Louis. The previous record of 2,997 was beaten by the crowd taking in the St. Louis Cardinals game against the visiting Detroit Tigers.

A GUINNESS WORLD RECORDS adjudicator was on-site to immediately verify and confirm the record.

"Everyone knows that Nathan's Famous is the originator of fun and today we proved it with 4,296 Cardinals fans by setting the GUINNESS WORLD RECORDS title for Most selfies taken simultaneously. We can't thank our partners at Schnucks Supermarkets and the St. Louis Cardinals enough for helping us with this awesome achievement," said Mike Paribello, Sr. Director of Marketing, Nathan's Famous.

Joey Chestnut, the eight-time defending Nathan's Famous National Hot Dog Eating Contest Champion, was on-hand and participated by taking a selfie at the stadium with the famous Gateway Arch in the background.

"I know I hold the contest record for downing the most hot dogs, and the record for most Nathan's Famous Hot Dog Contest championships, but it was really cool to be a part of a GUINNESS WORLD RECORDS official attempt," said Chestnut. "So many fans jumped on board. I hope they all upload their selfies to www.NathansSelfie.com to be entered into the Original Selfie Sweepstakes that starts on Monday."

Chestnut alluded to The Original Selfie Sweepstakes, which officially opens on Monday, May 18 at 12:00 a.m. EDT. Fans who participated in the GUINNESS WORLD RECORDS attempt are encouraged to post their selfies for chances to win monthly grand prizes as well as having instant win opportunities. All uploaded selfies will be eligible for weekly instant and monthly grand prizes.

Sweepstake entries should be uploaded to www.NathansSelfie.com or emailed to [email protected]. Fans can also enter via Instagram and Twitter by using the hashtag #NathansSelfie. Each week, one lucky winner, will be proclaimed the Fan of the Week for the photo posted on the website. Monthly grand prizes and weekly prizes will also be awarded. For more information and complete rules, please visit www.NathansSelfie.com.

Nathan's Famous was founded almost 100 years ago in Coney Island, a popular New York City amusement and leisure destination.  Nathan's Famous prides itself on its great quality, unmistakable taste, and a passion for family fun and community support.

Nathan's Famous is a licensed brand of Smithfield Foods.

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES & D.C. (EXCL. AK & HI), 18 YEARS AND OLDER. VOID IN AK, HI AND WHERE PROHIBITED. Ends 9/13/15 For Official Rules, free method of entry, Sweepstakes and Instant Win Game odds disclosures, and prize descriptions, visit http://www.nathansselfie.com. Sponsor: John Morrell & Co., 805 E. Kemper Rd., Cincinnati, OH 45246. 

About Nathan's Famous
Nathan's is a Russell 2000 Company that currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, the Cayman Islands and nine foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Nathan's was ranked #55 on the Forbes list of the Best Small Companies in America and was listed as the Best Small Company in New York State in October 2013. Last year, over 480 million Nathan's Famous hot dogs were sold. For additional information about Nathan's please visit our website at www.nathansfamous.com.

About Smithfield Foods    
Smithfield Foods is a $15 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, John Morrell®, Gwaltney®, Nathan's Famous®, Kretschmar®, Margherita®, Curly's®, Carando® and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com and www.smithfieldcommitments.com.

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SOURCE Nathan's Famous

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