Nassau Candy Quenches Market's Thirst for Quality Carbonated Soft Drinks
Re-introduces nostalgic "pop icons" to expanding Premium Soda segment
NEW YORK, April 8, 2013 /PRNewswire/ -- Nassau Candy, the leading manufacturer, importer and distributor of specialty confections and fine foods, today announced its market-wide reintroduction of favorite soda varieties from the early- and mid-1900's, delighting soda drinkers thirsting for authentic flavors and the highest quality ingredients.
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The launch portfolio includes beloved standards such as Dad's™ Root Beer, Pop Shoppe™, Jackson Hole Soda™, Johnnie Ryan Cane Sugar Soda™, Mexicana Cola™, and Nesbitt's of California™, Moxie, Jelly Belly®, Goose Island, and Bundaberg™, and will grow to include additional favorites to meet anticipated market demands.
Striking the perfect chord of nostalgia, quality, and value, these sodas enhance the shopping experience and exceed customer expectations. Impact of the brands is expected to be significant at grocery, gourmet and specialty markets, as well as confectionery stores complimenting increasingly popular nostalgic candy offerings. Classic packaging in glass bottles with colorful ceramic labels draws consumer attention, appeals to gift shoppers, and drives sales and repeat business through consumer recognition and loyalty.
"We're excited to bring these cherished brands back to the specialty market," said Alan Zwerin, Vice-president of Gourmet Food Sales at Nassau Candy. "The combination of rich flavors, quality ingredients, and old-fashioned glass really takes you back to the 'good old days.'"
Even the flavors temptingly hearken to days gone by: creamy root beer, huckleberry, orange cream, sarsaparilla, rhubarb, agave, peach and strawberry are among the varieties consumers will enjoy. Butch Hurley, Sales Manager, California for Nassau Candy agrees. "Our roots as a company date back to the early 1920's, so it's fitting that Nassau Candy distribute these fine brands reminiscent of the time. Plus, these products reflect our commitment to the quality we've built our business upon for almost 100 years now."
About Nassau Candy: Nassau Candy is America's premier private label manufacturer, and leading importer and distributor of branded specialty confections, gourmet foods, and fine perishables. Founded in 1920, Nassau Candy leads the industry with more than 90 years of commitment to quality, value, and service, and continues to grow through its unwavering dedication to excellence, innovation, and the success of its customers. To learn more, visit www.nassaucandy.com.
Eileen McGlone
Nassau Candy
(516) 433-7100
[email protected]
SOURCE Nassau Candy
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