NASCAR Drivers Danica Patrick And Tony Stewart Play Tooth Fairy To Find Out What It Would Take To Get Americans To Visit The Dentist

Aspen Dental Launches New Campaign Aimed at Getting Americans Back on the Path to Good Oral Health

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May 17, 2016, 06:53 ET

SYRACUSE, N.Y., May 17, 2016 /PRNewswire/ -- Just when you thought you'd seen it all at the famed Talladega Superspeedway, NASCAR driver Tony Stewart joined fellow driver Danica Patrick's Turbocharged Tooth Fairy Squad to surprise a race fan with a brand new Chevrolet Camaro and whisk him away in a helicopter. Their destination? A nearby Aspen Dental practice.

The effort in Talladega kicked off a new campaign from Aspen Dental that asks Americans, "What would it take to get you to go to the dentist?"

Talladega Superspeedway fans hate going to the dentist, but Danica Patrick, Tony Stewart, and Craig Morgan got them to go. What would get you to go? Name anything.

Over the course of two days at Talladega Superspeedway, Stewart and the Turbocharged Tooth Fairy Squad surprised lucky fans to give them the encouragement they needed to get to the dentist. In addition to the Camaro, elated fans walked away with surprises like a new fishing boat, ATV, a cruise and a big screen TV. Their reactions ran the gamut of emotions, from shrieks of delight to tears of joy.

Tony's interaction with racing fans and their over-the-top reactions to an unexpected visit from the Tooth Fairy can be viewed here.

"Let's face it -- people don't typically like visiting the dentist, so it's rarely at the top of anyone's 'to do' list," said Mark Censoprano, chief marketing officer at Aspen Dental Management, Inc. "This new campaign is designed to not only let patients know that we understand the barriers they face, but also signal that dentists and teams at Aspen Dental practices are willing to do whatever it takes to make dentistry easier."

Added Stewart, who spent hours roaming the grounds at Talladega Superspeedway with the Turbocharged Tooth Fairy Squad, "Playing 'Tony the Tooth Fairy' was an absolute blast. The folks at Aspen Dental have been great partners to Stewart Haas Racing for five years now, and I genuinely enjoyed spending the day with fans and making their wishes come true, right down to joining them for helicopter rides."

Patients Urged to Share their Own "What Would it Take?" Wishes
Now people nationwide have a chance to get in on the action.

Beginning today, patients can share their own What Would It Take? wishes via a Facebook comment here or on their own social media profiles using the hashtag #AspenGetsIt. Some of those wishes – no matter how big or small -- will be selected and fulfilled throughout 2016. Additional information can be found here.

This campaign is the latest effort from Aspen Dental branded practices to shine a light on the importance of oral health. As one of the largest networks of independently owned and operated dental practices in the United States, Aspen Dental practices are dedicated to making dentistry easier for patients.

For more information, visit http://bit.ly/1OCZNza.

About Aspen Dental Practices
Dentists and staff at Aspen Dental practices believe everyone has the right to quality, affordable oral health care. As one of the largest and fastest-growing networks of independent dental care providers in the U.S., local Aspen Dental practices – more than 550 of them across 33 states – offer patients a safe, welcoming and judgment-free environment to address their dental challenges. Every Aspen Dental-branded practice offers a full range of dental and denture services – including comprehensive exams, cleanings, extractions, fillings, periodontal treatment, whitening, oral surgery, crown and bridge work – allowing patients to have the peace of mind that they are taken care of and protected, so they can focus on getting the healthy mouths they deserve. In 2015, Aspen Dental-branded practices recorded more than 3.7 million patient visits and welcomed nearly 785,000 new patients.

About Aspen Dental Management Inc.
Aspen Dental Management Inc. (ADMI) is a dental support organization that provides non-clinical business support services to independently owned and operated Aspen Dental practices in 33 states. This can include services and recommendations related to finding the right location, leasing, IT services, accounting and marketing. This model leaves independent, licensed practitioners free to concentrate on patient care. For more information about the relationship between Aspen Dental Management, Inc. and the branded dental practices click here.

To learn more about Aspen Dental-branded practices and services, preview the patient experience, get answers to general treatment questions, find a location, and schedule appointments, visit www.aspendental.com. To learn more about careers at ADMI and Aspen Dental practices, visit http://aspendentaljobs.com.

About Stewart-Haas Racing
Stewart-Haas Racing is the title-winning NASCAR Sprint Cup Series team co-owned by three-time Sprint Cup champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The team fields four entries in the elite Sprint Cup Series – the No. 14 Chevrolet for Stewart, the No. 10 Chevrolet for Danica Patrick, the No. 4 Chevrolet for Kevin Harvick and the No. 41 Chevrolet for Kurt Busch. Based in Kannapolis, North Carolina, Stewart-Haas Racing operates out of a 200,000-square-foot facility with approximately 280 employees. For more information, please visit us on the Web at www.StewartHaasRacing.com, on Facebook at www.Facebook.com/StewartHaasRacing, on Twitter @StewartHaasRcngand on Instagram @StewartHaasRacing.

Video - https://www.youtube.com/watch?v=44gzkCsu-yk

Logo - http://photos.prnewswire.com/prnh/20160112/321560LOGO

SOURCE Aspen Dental